Benchmark data across thousands and thousands of websites confirms that over half of your visitors will be gone within 10 seconds.<\/p>\n
Run a 10-second test It is really useful to do the test in person so you can see how people react to pages. For example, when they like what they see, they tend to settle in for a long read and move their head toward the screen.<\/p>\n 1. Find a friend or colleague.<\/strong> Ideally the person you are asking is your ideal client but that\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s not necessary (more later).<\/p>\n 2. Show them Your Page.<\/strong> Watch how they interact with the page and where their eyes go. Notice their scrolling and eye-scanning behaviors.<\/p>\n 3. Interrupt After 10 Seconds.<\/strong> Say \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cDo you mind if I interrupt you quickly. What are your impressions so far?\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d<\/p>\n 4. Follow-up With More Questions.<\/strong> Like \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cwho do I coach?\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d and \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cwhat are the benefits?\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d. If they aren\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t sure, you have more work to do.<\/p>\n 5. Keep it Going Past 10 Seconds.<\/strong> At this point in time, the 10-second test is over. But since you have their attention, you might as well ask them more questions. Feel free to get them to review more pages and ask more specific questions.<\/p>\n Comic illustration: The result you want from a 10-second test<\/strong><\/p>\n \u00c3\u201a\u00c2\u00a0Who should you ask to run a 10-second test?<\/strong><\/p>\n You should get feedback from anybody who is willing.<\/p>\n In a perfect world, you\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2d collect feedback from your ideal clients but when you have done a good job communicating your value proposition<\/a>, even non-clients will quickly understand what you are all about and be able to tell their friends about you. You should aim to have your message memorable and shareable.<\/p>\n That said, I should caution you to not put too much stock into any one person\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s feedback. When testing here at Noomii.com, we\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ve discovered that getting feedback from 4 to 6 people is about right.<\/p>\n Less than 3 is not enough. More than 6 and you start to see the same patterns over and over again.<\/p>\n So yes, 60-seconds (6 people x 10 seconds each) of feedback is all you need to learn if you\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ve got your messaging right. When you do, I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2m confident your leads will triple!<\/p>\n The 10-second test coffee shop challenge! You up for it?<\/strong><\/p>\n I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ve told hundreds of coaches like you to get feedback and I love it when you report back the findings. For example, check out how Todd Curzon uncovered website flaws he didn\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t know he had<\/a>.<\/p>\n So I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ve got a challenge for you. The next time you grab a coffee, bring your laptop and get feedback from 6 people and report back your findings. We can all learn from each other.<\/p>\n Ready? Go get feedback.<\/p>\n![\"time-on-site-less-than-10-seconds\"](\"http:\/\/farm9.staticflickr.com\/8160\/7502269800_86da2b79d9_z.jpg\")
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