{"id":5993,"date":"2014-09-19T13:53:42","date_gmt":"2014-09-19T20:53:42","guid":{"rendered":"http:\/\/www.noomii.com\/blog\/?p=5993"},"modified":"2015-01-07T15:43:54","modified_gmt":"2015-01-07T23:43:54","slug":"why-life-coaches-hate-marketing","status":"publish","type":"post","link":"https:\/\/www.noomii.com\/blog\/?p=5993","title":{"rendered":"The Truth About Why Life Coaches Hate Marketing"},"content":{"rendered":"

It’s true. A lot of coaches hate marketing. I have heard it so many times and frequently from excellent coaches with amazing backgrounds:<\/p>\r\n\r\n

“I suck at marketing”
\r\n“Marketing is foreign to me”
\r\n“It just feels forced”<\/p>\r\n\r\n

I think I know why.<\/p>\r\n\r\n

A lot of coaches think of marketing as hunting. You are out there in the great wild with a club in your hand ready to pounce on the next creature that walks in your path. When you knock it over the head, you feast for a while and then it’s back to the hunting game. The prevailing thought of the hunter is barbaric and hardly psychologically “evolved”:<\/p>\r\n\r\n

“Me hungry. Must get food.”<\/p>\r\n\r\n

\"caveman,

Photo credit: Lord Jim<\/a> on Flickr, Creative Commons<\/p><\/div>\r\n\r\n

That line of thinking (“me hungry, must get food”) goes against our values, doesn’t it?!<\/p>\r\n\r\n

Instead, consider marketing to be like farming. In order to have a plentiful harvest year after year (ahhh, just imagine a regular stream of clients coming to you month after month…), you need to start by clearing the soil and understanding what is going to grow in your environment.<\/p>\r\n\r\n

Then, you can plant a variety of seeds, many of which will not bear fruit for some time, sometimes even years. Have the patience to tend to the garden, adding water, nutrients, and the essential ingredients to make your seeds grow. And know that things harvest at different times and some things take longer than others. Just like real clients. Not everybody is going to hire you on the first encounter. Give them lots of different ways to experience what you have to offer and build long-term trust and credibility.<\/p>\r\n\r\n

Here are just a few ideas for the types of seeds you can plant to generate a long-term stream of incoming client leads:<\/p>\r\n