Listen to Noomii's interview with Alina Bota

About Me

If you're building a business you care deeply about but feel stuck, scattered or unsure what to focus on next—I’m here to help you turn the noise into clarity.

I work with early-stage entrepreneurs (often solopreneurs in service fields) who want to bring structure to their business and communication, without losing their voice. You don't need another formula. You need a process that helps you think clearly, make aligned decisions and move forward with confidence.

As a certified coach and marketing strategist with 10+ years of experience, I bring both structure and empathy into the process. I created my own Brand Architecture framework to help you define your “why,” message, audience, and content pillars. My budgeting simulation game has helped dozens of entrepreneurs understand where to focus their efforts in the first years of growth. I also developed guided worksheets and clarity tools that we use throughout our sessions to get practical results.

Results? My first client went from just an idea to launching a now 5-year-running photo campaign that defines her brand. Other clients went from no clients to consistent income, from anxiety to clear plans and consistent messaging, from fear of showing up to enjoying the process. One was even congratulated by her new agency as “the most prepared client we’ve had”—thanks to the work we did together.

If you're ready for your ideas to get sharper, your offer clearer, and your efforts more focused—I'd love to support you. Let’s build a brand and business that makes sense, feels right, and works.