Leadership Team
We are not a coaching directory. We are a coaching firm. Every member of this team is responsible for results—for our clients, our coaches, and our company.
Michelle Markland Co-founder, President & Co-Chief Executive Officer
Michelle Markland is the senior owner of the company and serves as its operational and coaching integrator. She leads end-to-end execution—from internal systems and team infrastructure to coaching product quality and delivery. Michelle’s role is expansive: she oversees coach deployment, ensures client satisfaction remains consistently high, and holds the team to clear performance metrics. Her operational decisions directly shape how the business scales without compromising integrity. Her coaching oversight ensures that every program, every engagement, and every outcome reflects the standards of accountability that define the firm. With a professional background rooted in client development, program management, and performance operations, Michelle brings both structure and precision to everything from coach training pipelines to enterprise-level client execution. Her leadership ensures the business runs cleanly—and the coaching results speak for themselves.
Katie Steed Co-founder, Chief Strategy Officer
Katie Steed is an equity owner and serves as the company’s Chief Strategy Officer. She leads the development and execution of specialized service lines, including medical practice coaching, logistics, and EyeCare+. Katie brings a proven track record of building high-performing business units. Prior to Noomii, she architected and scaled multi-million dollar medical practices and built operational systems across multiple industries. Her experience spans business process design, team infrastructure, and outcome-based delivery models—each tuned to scale fast without losing fidelity. Her mandate at Noomii is to replicate that success across niche verticals. She builds scalable programs with defined structures, delivery systems, and performance standards. Every vertical she leads operates as its own high-functioning unit—yet stays fully integrated with the firm’s coaching methodology and service promise. A systems-level thinker, Katie is responsible for translating strategic vision into operational reality. Her work ensures each vertical delivers with consistency, clarity, and commercial relevance—and that Noomii’s broader platform grows through precision, not just expansion.
Don Markland Co-founder, Co-Chief Executive Officer & Head Coach
Don Markland is an equity owner and serves as Chief Executive Officer. He is responsible for the company’s strategic direction, growth, and public positioning. As CEO, he leads revenue, marketing, partnerships, and executive leadership—while maintaining a direct line of accountability to the performance of the coaching product itself. Don brings more than 20 years of executive experience in marketing, sales, and high-performance coaching. Before co-founding Noomii’s current leadership structure, he built multiple seven-figure coaching ventures, advised national brands, and led global sales and customer success organizations with thousands of employees and over $600M in annual revenue responsibility. Under his leadership, the company’s coaching approach has been recognized for its integration of accountability systems, business performance metrics, and behavioral transformation. He continues to coach directly with executives and business owners—keeping his perspective grounded and the coaching product sharp. Don's approach is simple: every initiative must tie back to measurable business outcomes. Whether he’s scaling a service line, building a sales system, or leading a keynote, his focus remains the same—turn strategy into execution, and execution into results
Carolyn Durand Client Support Lead
Carolyn Durand leads the client support function at Noomii, ensuring every customer interaction is responsive, reliable, and aligned with the company’s high delivery standards. She manages inbound client needs, platform issues, and post-sale service—bridging the gap between client experience and operational execution. With a background in education, customer service, and international operations, Carolyn brings a rare combination of empathy and process discipline to her role. She handles communication with speed and clarity, while reinforcing the systems that keep the service engine running cleanly at scale. Carolyn is often the first point of contact for clients—and always a stabilizing force behind the scenes. She ensures issues are resolved quickly, coaches are supported appropriately, and clients stay engaged with the coaching process from start to finish. Her role isn’t reactive—it’s preventive. Carolyn protects the client experience by designing support workflows that reduce friction and improve consistency across the board. In a company built on accountability, she quietly ensures the experience lives up to the promise.
Rah Joseph Senior Project Manager
Rah Joseph serves as the firm’s Senior Project Manager, overseeing the planning, coordination, and execution of cross-functional initiatives. Her role bridges strategic intent and day-to-day execution—ensuring projects move cleanly from concept to delivery. With a background in operations, logistics, and program development, Rah brings sharp executional discipline to fast-moving environments. She has led complex initiatives across industries, managing multi-stakeholder timelines, resource alignment, and structured accountability. At Noomii, Rah is responsible for ensuring that internal initiatives, product rollouts, and client programs stay on track and on standard. She works closely with leadership across coaching, operations, and client services—making sure priorities are executed in the right order, by the right people, with the right outcomes. Her strength lies in operational clarity. When projects involve multiple moving parts, Rah brings the structure and discipline to keep them moving—without added noise or drag. Her work is often behind the scenes, but its impact is felt across every team that depends on execution that holds
Rei Navarro Coach Success Manager
Rei Navarro leads coach success at Noomii, overseeing the systems, processes, and performance metrics that support every coach in the network. She manages onboarding, quality assurance, platform enablement, and performance feedback—ensuring every coach has the infrastructure to succeed at scale. With a background in account management and operational execution, Rei has supported enterprise clients, complex service delivery, and cross-functional operations across multiple industries. She now brings that same structure and clarity to Noomii’s coaching ecosystem. Rei is responsible for maintaining consistency and excellence in coach delivery—from first activation through long-term performance. She ensures coaches have the right tools, access, training, and support—and that the overall experience is as seamless behind the curtain as it is for the client. Her approach is operational, not theoretical. Rei doesn’t just support coaches—she helps drive measurable performance across the network. Her work ensures that as Noomii scales, quality doesn’t dilute.
Join Us!
We are always looking for new, smart, and creative people to join our team. Check this out: jobs page.
