Amie Devero Tampa, Florida
Executive Coach, Leadership Coach, Performance Coach
Forbes Coaches Council
I promise laser-sharp feedback, and will regularly hold your feet to the fire. If we work together, I will not pull punches. I am direct and unapologetic. And you will have to be strong, brave and committed. But if you really want the best, then you can take it, and will relish the opportunity to go beyond your own limits and exceed your expectations and prior results. Starting from that kind of platform, clients typically produce results they never anticipated were possible.
Most of my clients (not all) are leaders in the technology sector. They are usually super-driven and hungry to learn and grow; and are strong enough to look at their own blind spots and see their weaknesses as opportunities for transformation. I bring a massive curiosity and body of research to my work, so I always have new thinking and approaches for my clients to use.
Prior to focussing on coaching, I was a strategy and organizational change consultant focused . That work almost always included executive coaching. Real change starts at the top!
For over 20 years I led graduate seminars for one of the world's most well-known personal growth organizations. During that time, I worked with thousands of adults who were committed to extraordinary lives, enterprises, relationships and results. I witnessed amazing transformations in businesses, families, love, health and wealth.
As to my other credentials: Through research gleaned while consulting, I authored the management book "Powered by Principle". (Still available worldwide in two editions). Finally (actually, to start), I was educated at Bennington College, Harvard University, and have 2 Masters degrees, one from the London School of Economics.
Along with speaking, coaching, writing and consulting, I have led two startup technology companies. The first, iControl Mobile, was acquired by UK mobile payment leader, RingGo.
Amie has 10 reviews.
- A.B., Deputy Commissioner, City of New York
Amie was recommended to me during a conversation with friend who quickly deduced the guidance of a leadership/performance coach would help me navigate the next phase of what I wanted for my career. Amie was helping her build her second business, so surely she could help me shift from a middle management, operations mentality to uncovering my own leadership vision and contribution I can make to my organization. A year after we had developed a plan, I have found my vision and am in a position to execute my contribution. Working with Amie, I look forward to continued growth and the next phase of my career.
- Blake, President of Tech Startup, Tornoto, Canada
Amie is a focused, cut-through-the-clutter, prioritization mastermind. She showed me how to optimize my calendar to maximize productivity and results while minimizing stress, trivial work and idle time. What do I mean by this? I'm a startup President with an endless task list. There will always be things on my list and turning 60 hour weeks into 80 (and giving up weekends) doesn't remedy this problem; there's still incomplete tasks and targets waiting to be met. Prioritization, delegation, core metrics, single-task contribution, etc. all get clarified when a set schedule informs me exactly how much I can get accomplished in a day, week or month. Calendar optimization is one of the many business and productivity tactics Amie has taught me.
- Zoran, Founder, Boston, MA
As a founder of a startup tech company, it has been very hard for me to get used to leading a team. My strength is as an engineer, but now, I am in charge of an entire company. I was thinking of just leaving the day to day business and letting someone else take my position because I was doing such a bad job of the management piece and constantly feeling frustrated and angry. But the company is doing really well. It was a hard decision.
I have worked with Amie now for about 9 months and I even have one of my other engineers working with her too. She has a way of understanding the things that I am struggling with, and helping me understand what other people are expecting of me. It hasn't become easy, but there is much more harmony in my company, and my management style is becoming more like a manager and less like the guy in Mr. Robot! The company is growing even more and everything is coming together.
- Michelle B., CEO Tech Company
Amie is an uplifting but incisive coach who's uniquely able to identify potential pitfalls in communication and management before they arise. She helps make sense of a tangle of information, emotion, and complexity and understands enough about our business to make concrete and meaningful suggestions but does not require so much detail that we're wasting time on minutiae. In a few short sessions she has been able to change the dynamic between myself and my C-level counterparts and enable me with tools to better communicate and motivate my team.
- Melinda, owner of pet-sitting and boarding service, St. Petersburg, FL
I have a small, local service business, and it is had been really hard for me to let go of control enough for it to grow. Every time it got a bit bigger I would sabotage it because I felt like my employees were going to steal my clients and start their own business. Amie and I started out with that issue, and expanded into tons of others as I got better at delegating and trusting. I can't believe how much my business is growing, and how much more time and energy I have to devote to other areas of my life. Working with Amie really did completely change my life, and I am so happy with the results. I can't wait to see what I create next with her help!
- Marsha F., Tarrytown, NY, Software Engineer
I really recommend Amie as a coach and consultant. I have worked with her as both over about a 10 year span. As a coach, she helped me get my health and fitness on track. That isn't what she mostly does, but I was having a hard time finding the discipline and willpower to get things on track, even though a doctor told me I had to. Because of the work that Amie coached me through, I am now healthy, off blood pressure medication, am exercising regularly and eating way better. She is a great motivator and had a ton of tricks up her sleeve to really get things moving.
- Bill G, Tampa, FL, Owner of insurance agency.
Amie was recommended to me by a client of mine. I started to work with her because I was feeling overwhelmed trying to manage both my business, family, and other goals, and constantly felt like things were slipping through the cracks. She helped me develop really incredible work and time management habits. Now, I get much more done but don't feel so stressed. The tools I have implemented keep me productive, and I still work with Amie, but now we are tackling other aspects of life.
- Maryann G, Miami, FL, retail business owner at self-employed
I first came to Amie through my job. She was a coach for all of the executives in the company, and she worked with me to sustain the energy and take the right steps to stay on top of my sales quotas. I left that position after about a year but continued to work with her as I built a small company of my own. I have gained a lot of leadership confidence and skill through her coaching, and can't recommend her enough.
- Donna T, ***, Inc., Atlanta, GA
When I first engaged Amie I couldn't get any useful feedback from my subordinates about how to fix the areas of weakness that were holding back the whole company, because they saw me as "the boss". Amie's role in my business and my life is as a sort of mirror to me. Not that she mimics me, but she gives me the honest and unadorned feedback about what I am doing and could change to make things work around me, both for the bank and my own life. We have worked together now for over 7 years (on and off), and I can't recommend her highly enough.
- Bruce B, CEO ***.com, Minneapolis, MN
As the CEO of a software development company, I was caught somewhat unprepared when my company was acquired and my role shifted from being a small (42 people) company leader to a 400+ person enterprise. By developing my skills beyond what I am naturally good at to become an inspiring communicator, my company has continued to grow and I have grown with it.