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  1. Find a Coach
  2. United States
  3. Florida
  4. Tampa

Amie Devero Tampa, Florida

Leadership Coach, Performance Coach, Executive Coach

Forbes Coaches Council

I coach high-performing leaders, primarily in emerging tech -- to massively out-perform their expectations and deal with the challenges of growing an organization from intimate to enterprise-sized.
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      Details

    • Location: Tampa, Florida 33679
    • Phone813-835-0044
    • Send Message Send Message
    • WebsiteVisit Website
    • Hourly Rate: $500 to $700 US Dollars
    • Gender: Female
    Interviewed by Noomii Listen to Noomii's interview with Amie Devero

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    About Me

    I promise laser-sharp feedback, and will regularly hold your feet to the fire. If we work together, I will not pull punches. I am direct and unapologetic. And you will have to be strong, brave and committed. But if you really want the best, then you can take it, and will relish the opportunity to go beyond your own limits and exceed your expectations and prior results. Starting from that kind of platform, clients typically produce results they never anticipated were possible.

    Most of my clients (not all) are leaders in the technology sector. They are usually super-driven and hungry to learn and grow; and are strong enough to look at their own blind spots and see their weaknesses as opportunities for transformation. I bring a massive curiosity and body of research to my work, so I always have new thinking and approaches for my clients to use.

    I have been a strategy and organizational change consultant for over 20 years, and that work has always included executive coaching. Real change starts at the top!

    For over 20 years I led graduate seminars for one of the world's most well-known personal growth organizations. During that time, I worked with thousands of adults who were committed to extraordinary lives, enterprises, relationships and results. I witnessed amazing transformations in businesses, families, love, health and wealth.

    As to my other credentials: Through research gleaned while consulting, I authored the management book "Powered by Principle". (Still available worldwide in two editions). Finally (actually, to start), I was educated at Bennington College, Harvard University, and have 2 Masters degrees, one from the London School of Economics.

    Along with speaking, coaching, writing and consulting, I have led two start-up technology companies. The first, iControl Mobile, was acquired by UK mobile payment leader, RingGo who retained me and my leadership team.

    Reviews

    Have you worked with Amie? Tell your friends!

    13 reviews (5.0)

    August 11, 2025

    I've thoroughly benefited and enjoyed the work Amie and I have done together. I benefited immensely from her perspective in tackling challenging problems with real solutions that cut through and clarify. She showed me how to think very differently and prioritize action with frameworks that are easily understood and that drive tangible results. Sales is a difficult and ever-changing profession and it helps immensely to have someone on your side who has seen much in her business career and can offer a no-nonsense approach to moving things forward. Amie has kept me on track, made me more accountable to myself and our company and the results speak for themselves. I highly recommend Amie as an executive coach.

    Lance G., Head of Sales, FindMine
    August 11, 2025

    I am thrilled to write this testimonial for my amazing executive coach who has made a profound impact on my professional and personal life. Since beginning my coaching journey with her, I have seen significant growth and progress in various facets of my career. From our very first session, I was impressed by Amies ability to create a safe and supportive environment. She has an incredible talent for actively listening and asking thought-provoking questions, which enabled me to uncover my own limiting beliefs and identify areas for improvement. Her compassionate and non-judgmental approach made me feel comfortable in sharing my goals, aspirations, and challenges. One of the things I most appreciate most about working with Amie is her knack for tailoring each session to my specific needs. She a talent to identify key areas for development and provide targeted guidance and strategies to address them. Her extensive knowledge and expertise in leadership, communication, and emotional intelligence have been invaluable in helping me navigate complex workplace situations and develop my overall leadership presence. Additionally, Amies commitment to accountability has been instrumental in ensuring that I stay on track with my goals. She consistently challenges me to step outside of my comfort zone and push myself beyond my perceived limits. As a result, I grow in confidence and have successfully taken on new challenges and responsibilities. Furthermore, Amies exceptional ability to provide constructive feedback has been instrumental in my growth. She balances encouragement and reinforcement with honest and direct feedback, which has enabled me to make tangible improvements in my leadership style. I am truly grateful for the impact that this executive coach has had on my professional growth. Her guidance, support, and expertise have propelled me to new heights in my career. I wholeheartedly recommend their services to any professional seeking to enhance their leadership skills and maximize their potential.

    Michael Nicholls, Head of Nursing Quality, Major Hospital, New York
    August 11, 2025

    I had the pleasure of working with Amie Devero as my coach, and I can confidently say that her guidance has been transformative for me both professionally and personally. Amies coaching helped me navigate some of the most challenging aspects of leadership and team management with clarity and confidence. One of the most valuable areas Amie supported me in was managing my team effectively. She helped me figure out how to best support my teams growth, tailoring strategies to each individuals needs. Amie provided practical advice on how to run productive team meetings and one-on-ones, which significantly improved communication and engagement within my team. Her frameworks for tracking team performance and conducting performance reviews gave me a structured approach that made these processes more objective and impactful. Beyond team management, Amie played a crucial role in helping me gain influence within leadership circles. She shared strategies for effective communication that allowed me to present my ideas more persuasively and build stronger relationships with senior leaders. This boost in influence has been instrumental in advancing my career and contributing more meaningfully to organizational goals. Amie also emphasized the importance of maintaining a healthy work-life balance. She helped me identify what truly matters to me and develop strategies to manage the things that tend to annoy or distract me. This focus on personal well-being has been essential in sustaining my energy and motivation over the long term. What sets Amie apart is her incredible insightfulness and sharpness. She has a remarkable ability to quickly understand any situation, no matter how complex or technical, and provide valuable perspective and advice. Even when faced with challenges outside her direct field of expertise, Amies analytical skills and thoughtful approach enable her to parse out the core issues and offer practical solutions swiftly. Overall, working with Amie has been an enriching experience. Her coaching has not only enhanced my leadership skills but also helped me grow as a person. I highly recommend Amie Devero to anyone looking for a coach who is insightful, sharp, and genuinely invested in your success.

    Chris, Engineering Manager, Meta
    June 18, 2018

    Amie was recommended to me during a conversation with friend who quickly deduced the guidance of a leadership/performance coach would help me navigate the next phase of what I wanted for my career.  Amie was helping her build her second business, so surely she could help me shift from a middle management, operations mentality to uncovering my own leadership vision and contribution I can make to my organization.  A year after we had developed a plan, I have found my vision and am in a position to execute my contribution.  Working with Amie, I look forward to continued growth and the next phase of my career.

    A.B., Deputy Commissioner, City of New York
    May 07, 2018

    Amie is a focused, cut-through-the-clutter, prioritization mastermind. She showed me how to optimize my calendar to maximize productivity and results while minimizing stress, trivial work and idle time. What do I mean by this? I'm a startup President with an endless task list. There will always be things on my list and turning 60 hour weeks into 80 (and giving up weekends) doesn't remedy this problem; there's still incomplete tasks and targets waiting to be met. Prioritization, delegation, core metrics, single-task contribution, etc. all get clarified when a set schedule informs me exactly how much I can get accomplished in a day, week or month. Calendar optimization is one of the many business and productivity tactics Amie has taught me.

    Blake, President of Tech Startup, Tornoto, Canada
    January 24, 2018

    As a founder of a startup tech company, it has been very hard for me to get used to leading a team. My strength is as an engineer, but now, I am in charge of an entire company. I was thinking of just leaving the day to day business and letting someone else take my position because I was doing such a bad job of the management piece and constantly feeling frustrated and angry. But the company is doing really well. It was a hard decision. I have worked with Amie now for about 9 months and I even have one of my other engineers working with her too. She has a way of understanding the things that I am struggling with, and helping me understand what other people are expecting of me. It hasn't become easy, but there is much more harmony in my company, and my management style is becoming more like a manager and less like the guy in Mr. Robot! The company is growing even more and everything is coming together.

    Zoran, Founder, Boston, MA
    March 28, 2017

    Amie is an uplifting but incisive coach who's uniquely able to identify potential pitfalls in communication and management before they arise. She helps make sense of a tangle of information, emotion, and complexity and understands enough about our business to make concrete and meaningful suggestions but does not require so much detail that we're wasting time on minutiae. In a few short sessions she has been able to change the dynamic between myself and my C-level counterparts and enable me with tools to better communicate and motivate my team.

    Michelle B., CEO Tech Company
    March 26, 2016

    I have a small, local service business, and it is had been really hard for me to let go of control enough for it to grow. Every time it got a bit bigger I would sabotage it because I felt like my employees were going to steal my clients and start their own business. Amie and I started out with that issue, and expanded into tons of others as I got better at delegating and trusting. I can't believe how much my business is growing, and how much more time and energy I have to devote to other areas of my life. Working with Amie really did completely change my life, and I am so happy with the results. I can't wait to see what I create next with her help!

    Melinda, owner of pet-sitting and boarding service, St. Petersburg, FL
    March 20, 2016

    I really recommend Amie as a coach and consultant. I have worked with her as both over about a 10 year span. As a coach, she helped me get my health and fitness on track. That isn't what she mostly does, but I was having a hard time finding the discipline and willpower to get things on track, even though a doctor told me I had to. Because of the work that Amie coached me through, I am now healthy, off blood pressure medication, am exercising regularly and eating way better. She is a great motivator and had a ton of tricks up her sleeve to really get things moving.

    Marsha F., Tarrytown, NY, Software Engineer
    March 20, 2016

    Amie was recommended to me by a client of mine. I started to work with her because I was feeling overwhelmed trying to manage both my business, family, and other goals, and constantly felt like things were slipping through the cracks. She helped me develop really incredible work and time management habits. Now, I get much more done but don't feel so stressed. The tools I have implemented keep me productive, and I still work with Amie, but now we are tackling other aspects of life.

    Bill G, Tampa, FL, Owner of insurance agency.
    March 20, 2016

    I first came to Amie through my job. She was a coach for all of the executives in the company, and she worked with me to sustain the energy and take the right steps to stay on top of my sales quotas. I left that position after about a year but continued to work with her as I built a small company of my own. I have gained a lot of leadership confidence and skill through her coaching, and can't recommend her enough.

    Maryann G, Miami, FL, retail business owner at self-employed
    March 16, 2016

    When I first engaged Amie I couldn't get any useful feedback from my subordinates about how to fix the areas of weakness that were holding back the whole company, because they saw me as "the boss". Amie's role in my business and my life is as a sort of mirror to me. Not that she mimics me, but she gives me the honest and unadorned feedback about what I am doing and could change to make things work around me, both for the bank and my own life. We have worked together now for over 7 years (on and off), and I can't recommend her highly enough.

    Donna T, ***, Inc., Atlanta, GA
    March 16, 2016

    As the CEO of a software development company, I was caught somewhat unprepared when my company was acquired and my role shifted from being a small (42 people) company leader to a 400+ person enterprise. By developing my skills beyond what I am naturally good at to become an inspiring communicator, my company has continued to grow and I have grown with it.

    Bruce B, CEO ***.com, Minneapolis, MN
    Interviewed by Noomii Listen to Noomii's interview with Amie Devero

    Your browser does not support HTML5. Please update your browser to listen.

    Articles by Amie

    Humility is always in style for leaders!

    Data show that being bossy, cocky and decisive are not the best traits for leaders. Data don't lie. Get humble and your team's results will soar.

    Let's Look at That Differently

    Reframing is a very interesting and scientifically validated approach to altering our emotions about something.

    When to Manage or Coach Your Team

    More and more frequently, executives and managers are being charged with coaching their teams. Has anyone trained you for that?

    Managing Yourself Before Others

    Are your words and your non-verbal signals in conflict? It may make your communication ring hollow for those you lead.

    Bigger Is Not Always Better

    Do businesses have to grow or die? I think that history argues against it, and perhaps more importantly, so does reality.

    More Articles by Amie Devero

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