Listen to Noomii's interview with Brendan Winans

About Me

I’ve spent almost 20 years in business. What I noticed over time is that wherever there was real structure, results were consistent. Wherever things were unstructured, execution was fragile. That pattern showed up again and again.

Throughout my time in business, personal development has been a serious focus for me for years, especially in my leadership roles where becoming a better operator and communicator wasn’t optional. Other people depended on it.

That became clearest when I stepped into a COO role. Yes, I was responsible for systems and processes, but a big part of the job was coaching people who were executing them. Equipping them, removing friction, and creating an environment where they could succeed.

As I did that, I saw real change in how people performed when clarity and structure were in place. That was the turning point. I realized I wanted to do more of that work. Building execution frameworks and coaching people inside them so progress is consistent and predictable.