Dayana Falcon Marina del Rey, California
Career Coach, Business Coach, Leadership Coach
- Marina del Rey, California 90292
- Hourly Rate: $250 to $350 US Dollars
- Gender: Female
Dayana Falcon grew up in Miami where the warmth and electricity rubbed off on her starting at an early age. Being the first in her family to attend college as a LatinX woman with Cuban roots, she chose UF where she majored in Advertising. Dayana has been described as pioneering, storyteller, energetic, digital expert, forward-thinking, revenue driver, enthusiastic and her greatest strength is her ability to network.
She began her career in analytics and digital MEDIA planning for clients such as Lifelock, Logitech, Pandora, Hyundai, and Kia during her time at Initiative Media.
Shortly after, she was relocated to NYC by the Global CEO of BPN (IPG Mediabrands third media agency) to join his global team. Dayana’s responsibilities ranged from global business development, marketing, and operations. She brought to life the agency’s positioning, launched 25+ offices WW, supported the team to win 160+ new clients to their client roster and created case studies to win 30+ awards YOY for the agency.
Today, Dayana joins us as the Sales Marketing Manager at Disney Advertising Sales within the DTCI Segment at The Walt Disney Company. She is responsible for leading our B2B go-to-market strategy and strategic white-glove client service in efforts to further evangelize the priorities of The Walt Disney Company. This includes strategic GTM positioning, B2B thought leadership of a 360 degree trade strategy, B2B social media strategy and leading the marketplace narrative in maintaining the position as “one of the most intimate brands” worldwide.
Coming full circle from ANALYTICS to MEDIA to now the world of CONTENT, Dayana has experience in putting together all the pieces of the puzzle of a fully integrated marketing ecosystem.
Dayana is also deeply passionate about all things around Diversity and Inclusion and involved with various organizations to impact change in her communities.
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