Listen to Noomii's interview with Dr. Frank Deno

About Me

“It isn’t normal to know what we want. It is a rare and difficult psychological achievement.”
~ Abraham Maslow
My work journey started with the tangible world of construction, literally building things from the ground up. From there, I moved into the discipline of the U.S. Army and structure and logic of math and computer science in college. After college my path led into the digital world, where I was building things you couldn't see—software, IT infrastructure, digital solutions of all kinds.
I found myself fascinated by the massive, complex systems that run our world, which led me to leadership roles in sectors I never expected: government banking, electrical power markets, non-profit, and healthcare. Along the way, I caught the entrepreneurial bug and started a couple of my own companies, the equivalent of business 'sky diving'—leaping into a new venture, confident I could build the parachute on the way down.
After three decades of this zigzag, I had a realization. I noticed that whether I was talking to a software engineer, a construction foreman, a non-profit director, or a CEO, the fundamental challenges were always the same: leadership, strategy, and navigating change.
My winding path, combined with a deep dive into the academic side of business and leadership, gave me a unique ability to speak all of those different 'languages.' That’s why I co-founded Blue Jean Business—to use that broad perspective to help leaders like you connect the dots in your own organizations.
Lets find clarity and reduce chaos to achieve the business results you work so hard for.