Listen to Noomii's interview with JB Herrera

About Me

JB Herrera, CEO of Perceptive Insights, is a recognized leader of values-based business and marketing strategy systems. He is a seasoned Senior Executive, Entrepreneur, and Board Member with more than 30 years of success. He has started 6 companies and has raised millions of dollars for his ventures and successfully exited businesses totaling $85MM in returns for his investors and partners. In the midst of these ventures, he has worked at Apple Inc., Creative Technologies, Arbitron/VNU Media, and Global Entertainment Holdings.

JB's signature process - the Perceptive Business Process - aligns the entrepreneur’s values with the business' brand promise, business strategy, and marketing strategy; resulting in higher sales conversions and bigger profits. JB is passionate about assisting small business owners create and scale their ventures in an ethical and profitable way.