Listen to Noomii's interview with Juan Carlos Zuloaga Ramirez

About Me

I work with founders and senior leaders who are building something real — and who want to do it without chaos, burnout, or losing what matters most.
With 15+ years of experience coaching teams and entrepreneurs across Europe and Latin America, I've helped scale an Amsterdam museum to a successful exit, grow an e-commerce startup from zero to €4M in six months, and launch a €10M tourism business. I'm a Certified Business Coach (Mindvalley) and Certified Growth Hacker (Growth Tribe).
Today, through Inspiral Coach, I partner with leaders on three things: AI strategy (how to use it without hype or risk), business growth (the right moves, in the right order), and conscious leadership (how to lead with clarity, not just speed).
I also wrote Inspiral Value — a practical guide for founders who want to scale with purpose. Available on Amazon.
My approach is simple: I listen first, then help you see what's actually in the way. No templates. No pressure. Just honest thinking, together.
Based in Amsterdam. Working in English, Spanish, and Dutch. Ready when you are.