Listen to Noomii's interview with Justin McAllister

About Me

I’m a Green Beret turned entrepreneur who now works with founders and high performers looking to scale with clarity, consistency, and intention.

With 20+ years of experience across special operations, intelligence, and entrepreneurship, I’ve learned what it takes to lead under pressure, build from scratch, and execute when it counts. I’ve taken my own side hustle to 7 figures and built multiple ventures along the way. Now, I coach entrepreneurs who want to do the same—with fewer detours and better systems.

I don’t just help you “think bigger.” I help you operate better. My coaching is built on structure, strategy, and accountability—tailored to high performers who don’t need motivation, but crave momentum.

WHAT WORKING TOGETHER LOOKS LIKE:

- Clarifying your vision so it's sharp enough to drive action
- Building execution systems that work in the real world, not just on paper
- Rewiring perfectionism, control patterns, and overthinking
- Aligning your performance with your business goals so you're not just productive—you’re powerful

My background gives me a lens most can’t offer: elite training in leadership, problem-solving, and operational design—plus firsthand experience growing businesses with limited time and high stakes.

I’m not here to cheerlead. I’m here to challenge you—with the calm precision and honest feedback that actually moves the needle.

If you’re scaling and stuck, toggling between big vision and daily chaos, or simply want to raise your baseline—let’s talk.

Success shouldn’t be a surprise. Let’s build it by design.

NEXT STEPS:

Step 1: Book a Discovery Call
Let’s talk through your goals, challenges, and see if this coaching is the right fit—no pressure, just a real conversation.

Step 2: Strategize & Plan
We’ll create a clear, customized growth plan based on your business stage, strengths, and vision.

Step 3: Implement & Win
You’ll take action with confidence—and I’ll be there every step of the way as we turn strategy into results.