Listen to Noomii's interview with Justin McAllister

About Me

I am a Green Beret turned entrepreneur who thrives on developing and implementing creative, strategic, and innovative approaches to small business and organizational challenges.

With over 20 years of experience spanning special operations, intelligence operations, and various entrepreneurial endeavors, I’ve built a versatile skill set rooted in leadership, critical thinking, operational design, network development, and creative problem-solving.

After taking my own side hustle to 7 figures and launching multiple other small businesses, I now coach and consult entrepreneurs who are ready to do the same. I understand firsthand the discipline, clarity, and execution it takes to make that leap—and I bring that mindset to every client I work with.

This unique blend of experience allows me to drive meaningful results, helping individuals and their organizations grow, adapt, and succeed across a range of industries.

I bring structure, strategy, and real accountability to you and your business. No fluff—just clear direction and the experience to back it up.

Whether you’re stuck, scaling, or starting fresh, I’ll help you cut through the noise, lead with purpose, and execute with discipline.