Listen to Noomii's interview with Olga Lavrenova

About Me

Woman in Sales I Former Managing Director, HEINEKEN Bulgaria | Executive, Leadership & Career Coach for Leaders

After 25 years in leadership roles, including serving as Managing Director of HEINEKEN Bulgaria and multiple Sales roles in Russia and Bulgaria, I understand the complexity of leadership from the inside. Business results, organizational expectations, constant decisions, and responsibility for people all meet in the same place - the leader.

My coaching grew from this experience.

And experienced leaders reach a moment in their career when success alone is no longer the only question.

They begin to ask deeper ones:
Is this the direction I truly want? What is in it for me now?
How do I continue succeeding despite the rapid changes and uncertainty? How can I stay a human being in the world of pressure and optimization? How should I lead in a way that is effective and meaningful?

At the center of my work is a simple belief: organizations succeed when people are allowed to lead from their natural strengths and resourcefulness, not when they are treated as numbers in a spreadsheet.

In our coaching conversations we create space to pause, think clearly, and reconnect with the deeper intelligence behind your leadership. Together we explore not only what decisions need to be made, but also how and why you lead the way you do.

My work integrates Executive, Leadership and Career Coaching, supported by Co-Active Coaching, Positive Psychology, and Human Design for Business.