Bryan Yates Atascadero, California
Executive Coach, Leadership Coach, Performance Coach
MA, NBC-HWC, NASM CPT
-
Atascadero, California 93422
-
- Hourly Rate: $100 to $1,000 US Dollars
- Gender: Male
Details
Listen to Noomii's interview with Bryan Yates
About Me
You're insanely capable. So why doesn't it feel that way?
I work with senior managers, directors, and VPs who are running on old instincts that no longer serve them. Those outdated patterns create doubt, overwhelm, and burnout—while eroding confidence and slowing decisions.
The truth is: you don't need another degree, course, or skill. You need to recalibrate your instincts, clear the interference, and access the capacity you already have.
My approach is called the Strategic Reset—rewiring the instincts that create internal interference so you can lead from your full range. Same person, less drag, more flow.
I bring 30 years of cross-domain experience to this work:
- Storytelling & Pattern Recognition (Disney + Spielberg's Shoah Foundation) — spotting what's unsaid and navigating complexity under pressure.
- Performance & Resilience (competitive cycling, fitness coaching, recovery programs) — dismantling self-sabotage and building sustainable operating models.
- Leadership Insight — guiding high-capacity leaders through transitions where their old playbook stops working.
Clients describe the result as doors opening, confidence returning, and finally feeling at home in their own leadership. Within 3–6 months, 90% experience measurable shifts that lead to promotions, new opportunities, and renewed satisfaction.
This isn’t therapy. It’s not generic transformation coaching. It’s mental performance rewiring—like going from brown belt to black belt. Same leader, less interference.
If you're ready to stop grinding on the wrong script and lead from your full range, let's talk.
Reviews
5 reviews (5.0)
My work with Bryan has been incredibly valuable and has helped me to grow in many ways. Being his calm presence Bryan created a safe and supportive space for me to be honest with myself and with him. Bryan has been able to help me confront my insecurities and find ways to navigate the challenges I face as a doer who hates wasting time. It's clear that I have gained a deeper understanding of myself and my strengths and weaknesses through your work with Bryan. I have learned to view showed me how to view speedbumps as a chance to stop, reflect and adjust my route and speed. I will for sure continue to work with Bryan on my journey of personal development. My highest recommendations to Bryan as coach.
Cindy Berzanth
This might seem like an odd quote, but it is my favorite from BY. Get out of the crockpot and go be of service. Just because you can't ride your bike, doesn't mean you can't change your scenery It is the kind of nudge that only Bryan can give. The nudge that gets you to do something unexpected and uncomfortable. It is the nudge that sets your life on a different path. The one that you were meant to walk. At least, that's what it did for me. BY isn't average. He is honest and genuine. His humanness shines through in everything that he does. He is the person you need in your life that you never knew you needed. He has a knack for pulling people out of their comfort zone with magical ease. His genuine heart and snarky Bryanisms will leave you always wanting more. More for yourself. More challenges. Exponential growth and curiosity. Coaching with Bryan is life changing in a way that you don't expect. In a way that stays with you and becomes a part of you.
Sara Castelaz
I started working with Bryan because I was at a cross-roads that I couldn't even fully see. All the tools I'd been using to help me in work in life were no longer serving me. I was feeling foggy and spun around. Things were stuck. For 12 weeks, Bryan worked with me one on one, in person and virtually. He gave me personalized feedback over text to help guide my motivations and decision making. He listened closely, validated my feelings, and help me clarify my thinking. Today, I'm re-starting an old business with fresh eyes and momentous direction. His CLARITY, VELOCITY & GRACE program has helped me with just that by helping: - Get Clear on My Inner Dialogue, Understand My Purpose, Find Personal Focus. - Get Velocity on Where, When, and How I Take Action. - Develop Grace In Using My Intuition and Let Go of Old Patterns.
Dave Pelletier
It's hard to sum up a review for Bryan in one small paragraph or two. He meets you right where you are...no judgements, but rather- gives you the floor to express your thoughts or situation with safety and that soothing REALNESS layered with humor. If you are looking for legit real shifts in your perspective (seriously. . .get ready!) Bryan plants the seeds and sees right through to your "higher self"-- you know...the inner self that's pushing you to find him in the first place-- I think that is who he is really meeting with each time. Below is a text I sent Bryan shortly after making a big shift of my own: "BTWour talk shifted my perspective overnight of course it did. I was resisting HARDthen days later we were on a new path! You got that special somethinglike a chia seed. You get all these seeds in one scoopand you aint too sure what they will do..but you know its healthy."
Taylor Lewis
Bryan Yates is the best coach I have ever worked with. He is so gifted at creating a safe, comfortable environment for others to share and grow. He keeps others accountable by practicing what he preaches. He also has a way of connecting like-minded people to one another, facilitating continued growth outside of working with him. He leads by setting an example through his own life and actions. I have been so lucky to experience how powerful it is to be around someone who wants to make the world a better place and does this through helping others live healthier, more authentic lives.
Julie Vanarelli
The Smart Way To Find A Coach
1
Describe Your Goals
2
Get Matched
3
Free Consultations
4 Hire Your Coach
