Listen to Noomii's interview with Eric Zhinin

About Me

As the founder of MindRise Labs, I’m passionate about empowering people to unlock their fullest potential through a holistic approach to health, wellness, & performance. My coaching philosophy is rooted in the belief that optimal health isn’t just about physical fitness—it’s about cultivating a resilient mindset, building positive habits, & achieving harmony between body & mind. Whether you're looking to improve your physical health, mental well-being, or life performance, my goal is to guide you toward lasting transformation.

My drive for growth led me to serve as a US Coast Guard Reservist. I continually challenge myself physically & mentally, fostering personal & civic development. It's an honor to contribute to my neighbors' well-being with integrity & service. As a former Boston University collegiate athlete with over a decade of corporate experience at ESPN & the Walt Disney Company who transformed into a Certified Life, Nutrition, Running & Wellness coach, I’ve had the privilege of both personal experience & training to be able to help clients work towards their goals of achieving higher performance in the areas they want to improve in their lives. My approach combines evidence-based strategies with personalized coaching, ensuring that each client receives tailored guidance to reach their unique goals. I focus on helping you build sustainable habits that lead to measurable progress, while also providing support to overcome obstacles & celebrate successes along the way.

In my coaching, I take a collaborative, client-centered approach. Together, we’ll define your goals, identify your strengths, & work through any challenges that arise. My mission isn’t only to help you achieve immediate results, but to set you up for long-term success & well-being.

If you're ready to take control of your health & performance, let's work together to create the changes you want to see. I’m here to help you unlock your true potential & thrive in every area of your life.