Listen to Noomii's interview with Rachel Jena

About Me

Life is the most important business you’ll ever run — I help you become its CEO.

I’m Rachel Jena, a coach with two decades of experience across media, communications, and leadership. From Kuala Lumpur to London, Singapore to Shanghai, I’ve built high-performing teams and developed strategies for global companies like L’Oréal, PepsiCo, Rolex, and Unilever.

I now coach ambitious individuals and leaders to define and build success, cultivate unshakeable inner strength, and create a life that feels as good as it looks on paper.

Clients who work with me typically...

✓ Uncover their leadership DNA — and amplify its influence
✓ Become aware of how to increase their visibility — at work and in community
✓ Soften overwhelm, anxiety, or fear — shifting towards empowered action
✓ Move past imposter syndrome — increasing self-belief and confidence
✓ Crush “I can’t” — and step towards change, whether that’s a career pivot, a business, or a dream

Clients have described my sessions as strategic, visual, and grounding — designed to quiet the noise, give you renewed direction, and a stronger connection to your inner CEO — that strong, courageous, and decisive voice that knows exactly what to do next.

I believe success does not discriminate. We all have the power to define it and experience it, as long as we stay committed to being true leaders of our lives.

Having worked with coaches myself, I know the power of having a safe and respectful space and someone objective, intuitive, and invested in your growth by your side.

And I am no stranger to life’s ups and downs — my own pivots and resets have given me a natural instinct to guide and ask the right questions.

Our sessions are where strategy meets soul — and where you begin living as the CEO of your life.