Listen to Noomii's interview with Rumaisa Virji

About Me

I bring over a decade of experience in the startup and business world, where I’ve worn many hats — entrepreneur, designer, strategist, and coach. I’ve built and scaled companies from the ground up, navigated high-pressure corporate environments, and led teams through fast-growth phases and challenging pivots. My work has spanned industries from food service to tech, giving me a 360° view of what it takes to create something impactful while staying grounded in your values.

This real-world experience means I understand both the excitement and the stress of building a career or business you love. I know what it’s like to make bold decisions without a safety net, to keep going when the stakes feel high, and to balance ambition with personal well-being.

In my coaching, I combine that practical, business-savvy perspective with deep mindset work and energy alignment. My clients often come to me feeling stuck, anxious, or unsure how to move forward — even if they appear successful on the outside. Through our work together, we uncover the patterns holding them back, get clear on what they truly want, and create a roadmap they’re inspired to follow.

My approach is part strategy, part soul. We’ll work on tangible steps to achieve your goals while also addressing the inner shifts that make those changes sustainable. I use tools like mindset reframing, intuitive guidance, journaling prompts, and energy practices to support transformation from the inside out.

The result? Clients often leave our work feeling lighter, more confident, and fully aligned with their vision. They not only hit their goals — they also rediscover their joy, clarity, and self-trust along the way.

If you’re ready for growth that feels as good on the inside as it looks on paper, I’d love to explore how we can work together.