Working through platforms like BetterUp and Torch gives coaches access to people who value growth and self-improvement. But the real win isn’t just completing sessions. It’s learning how to build real connections that continue long after the engagement ends. Coaches who understand how to do this with LinkedIn, email, and text often create steady pipelines of work without ever crossing lines.

Start With the Right Mindset

When you coach through a corporate platform, your job is to help, not to hunt for clients. You’re part of the company’s trusted system, so your professionalism matters. The best coaches focus on consistency, service, and relationships.

Think of every client as someone you’ll know for years, not just one engagement. Stay top of mind by keeping in touch the right way. That doesn’t mean sending marketing emails or pushing for more work. It means being visible and available when the time is right.

The coaches who play the long game are the ones people remember when they move to new companies or roles. One connection can open several doors later, as long as you keep it genuine.

How to Use LinkedIn the Smart Way

LinkedIn is your public record of professionalism. It’s where clients and colleagues go to remember your name. When an engagement ends, that’s the perfect time to connect.

You can say:

“Hi [Name], I really enjoyed working with your team through Torch. It’s great to see [Company] investing in coaching.”

That short message works because it’s simple and clear. It shows appreciation without asking for anything.

Once connected, stay active on LinkedIn. Share ideas, lessons from coaching, or reflections on leadership. Never post client details or private stories. Keep your tone real and conversational. People recognize authenticity and respond to it. Don't be a "LIKE BOT" and simply like everything they post. Engage with their content. Generate a real relationship. Remember, it's called "Social Media" for a reason. Social activity matters here. 

Using Email to Stay in Touch

Email helps you keep professional relationships warm. If a client gives you their address, use it with care. Write as if you’re checking in with a respected peer, not trying to sell something.

For example:

“Hi [Name], I was thinking about our session on communication from a few months ago. Hope things are going well with your new role. Look forward to catching up soon.”

That kind of message is personal but still professional. You’re reminding them of the work you did together while staying respectful of their space.

If they reply, keep it conversational. Ask how things are going, but don’t pitch services unless they bring it up. A few thoughtful emails a year can do more for your business than any marketing campaign.

When Texting Makes Sense

Texting is personal, and it should stay that way. Never ask for a client’s number. If they give it to you or message you first, take that as a sign of trust. Use that access carefully.

A text can be as simple as:

“Hey [Name], hope things are going well. Always good to stay in touch.”

Short, friendly, and natural. That’s all you need. The goal is to remind people you’re still there, not to chase business. Remember, don't overthink this. Don't stress it. Just be normal. 

Texting works best for clients you already know well or those who’ve worked with you multiple times. Keep the tone light and respectful.

Stay Organized with Engage360

Even the best coaches can lose track of people if they don’t stay organized. That’s where Engage360, included with Noomii Elite memberships, helps.

Engage360 gives you one clean place to manage every connection—LinkedIn contacts, emails, and notes from sessions. You can set reminders for follow-ups, track company changes, and never forget when you last reached out.

Instead of random spreadsheets or sticky notes, Engage360 keeps your client relationships simple and professional. You’ll always know when to check in and when to give space. Coaches who use it find that their relationships feel natural because nothing slips through the cracks.

Keep It Real

Building real connections doesn’t mean being everywhere at once. It means being remembered for the right reasons. Stay professional, be genuine, and focus on people, not pitches.

Use LinkedIn to stay visible. Use email to reconnect naturally. Use text when the relationship allows it. And let Engage360 keep your network organized so your time goes where it matters most.