Welcome to Noomii, where we make coaching simple.

At some point, you’re going to get that message: the client you were matched with picked someone else.

If it just happened, take a breath. You’re not alone. Every coach has been here.

Why It Happens (And Why It’s Normal)

There are over 193,000 coaches in the marketplace. That’s a lot of choice.

Even the best closers, coaches who specialize in sales, only convert about 30% of their leads. That means 70% of the time, the answer is no.

So if you didn’t get picked this time, that doesn’t mean you failed. It means you're in the game.

You’re Competing in a Real Market, Not a Friend Group

Let’s be real. These aren’t referrals from people who already know and trust you.

These are strangers. They found Noomii through Google or an ad. They don’t know your story. They don’t know your heart. Not yet.

And yes, that means getting a response is harder. That’s true for every cold lead system on Earth.

Friends and family can be tough too. My wife doesn’t even answer half my texts. So no, this isn't personal. It’s the nature of real business.

But here’s the upside: you’re in a marketplace full of real buyers who are actively searching for help. These are the leads that build businesses when you stick with it.

What You Can Control

There are two things that give you a better shot at winning any lead:

1. Common Ground
   People pick the coach who “gets them.” They want to feel seen and understood. Credentials don’t win nearly as often as connection.

2. Speed to Lead
   The faster you respond, the more likely they are to engage. Responsiveness builds trust. It shows you're serious.

SmartMatch™ is built to give you both of those advantages. From there, your job is to stay sharp and stay visible.

Reframing Sales (So It Stops Feeling Gross)

Let’s talk about the big blocker: sales.

Most coaches feel weird about it. They worry about being too pushy or sounding like a bad pitchman from a used car lot.

But real sales isn’t about pressure. It’s about helping someone make a good decision. It's guiding, not convincing. Coaching, before the coaching begins.

Avoiding sales doesn’t make you more authentic. It just makes you less available.

If you want to grow, spend just as much time learning how to sell your coaching as you did learning how to coach. That shift is what separates the coaches who burn out from the ones who thrive.

Not Every Seed Grows, and That’s Okay

Every lead is a seed. Some bloom immediately. Some take months. Some never grow at all.

You can’t control the timing. But you can keep planting.

If one client chooses someone else, that’s just one seed that didn’t sprout. Let it go. Keep going.

When You Lose a Lead, Here’s What to Do

1. Move on. Don’t waste emotional energy on one “no.” The next “yes” could be in your inbox tomorrow.

2. Stay visible. Keep publishing, posting, and showing up. Clients come back around.

3. Nurture relationships. 73% of people who pay for coaching once will pay for it again. If you stay visible, you stay in the running.

4. Sharpen your skills. Use tools like Sales Academy to keep getting better.

5. Play the long game. Visibility, skill, and consistency always pay off over time.

You’re Still in the Game

Let’s zoom out.

You’re in a marketplace with real people and real demand. You’ve got the tools, the leads, and the platform.

You won’t win every match. But you’re not supposed to. What matters is that you keep showing up for the next one, and the next one after that.

Because that “no” you just heard? It’s part of the process. It’s not the end. It’s feedback.

And the more you learn, the better your odds the next time.

So hold your head up. Adjust your approach. Stay visible. Keep going.

This is your business. You’ve got this.