You just got the “Great News” email. Someone’s interested. SmartMatch™ has paired you with a potential client.

This is where it begins.

Not with a sale. With an opportunity. And what happens next is up to you.

These Are Strangers, Not Referrals—That’s the Point

Let’s get something clear up front.

These are not word-of-mouth leads. This is not your cousin’s co-worker or your friend’s neighbor. These are total strangers from Google who searched for coaching, found Noomii, and filled out a form. They don’t know you. They’re not sure what to expect.

And yes, that makes follow-up harder. That’s not a flaw in the system. That’s just how cold lead generation works—for everyone.

Even people you do know can be hard to get a hold of. My wife barely answers my texts, and we live together.

So no, it’s not going to feel like chatting with a warm referral. It’s going to feel like work. Because it is. But it’s the kind of work that gets clients who weren’t already in your circle. And that’s how real businesses grow.

Why Your Follow-Up Matters More Than You Think

This person didn’t click by accident. They filled out a form, shared personal struggles, and asked for help. That takes courage.

Your job now is to meet their courage with consistency.

The reality? No one’s going to build your practice for you. Clients won’t close themselves. Leads won’t magically turn into calls. This is your moment to act.

Coaches who succeed aren’t passive. They follow up. They stay present. They make connection a habit, not a hope.

The 30-Touchpoint System: What It Is and Why It Works

Here’s the system we teach: 30 touchpoints over 14 days.

It’s not about being annoying. It’s about being present. When someone is on the edge of change, a gentle nudge is often what gets them to take the next step.

Here’s what it looks like:

Day 1: Go Big

Reach out across every available channel.

• 2 calls

• 2 texts

• 2 emails

• 2 voicemails

That’s 8 touchpoints in the first 24 hours. Why? Because speed wins. You want to be the first voice they hear while coaching is still top of mind.

Days 2–14: Keep Showing Up

Spread out your remaining 22 touches. Mix it up: calls, texts, emails, LinkedIn messages, and voicemails.

Each one is a reminder. Each one keeps the door open.

The Sales Belief That’s Holding You Back

Now let’s get honest. Most coaches hesitate because of this one thought:

“I don’t want to seem salesy.”

You might feel like following up is pushy. Or like you're chasing people. Or acting like a used car salesperson.

That’s not true. That’s a limiting belief.

Real sales is not pressure. Real sales is service. It’s helping someone move toward what they already said they wanted.

When you reframe follow-up as service, everything changes. You’re not closing a deal. You’re starting a transformation. That’s what coaching is all about.

Why This System Converts

These are people who searched for coaching on Google. That’s high intent. But high intent doesn’t mean high confidence.

Life gets busy. Doubt kicks in. People stall.

Your job is to stay available. Stay helpful. Stay visible.

And when they’re ready, they’ll remember the coach who kept showing up.

That kind of follow-up isn’t pressure. It’s proof. Proof that you care. Proof that you take your work seriously. Proof that you’re reliable.

Encourage Action, Not Hesitation

Every message, every voicemail, every check-in, it’s a seed.

Some grow fast. Some take time. But the more you plant, the more you’ll harvest.

Yes, it’s work. But it’s the work that gets clients. This is how you go from waiting to winning.

You can’t coach someone you haven’t connected with. And you can’t connect if you’re not consistent.

Your 5-Step Action Plan

1. Start immediately. The moment you get a SmartMatch™ lead, begin outreach.

2. Follow the 30-touchpoint system. 30 touches over 14 days.

3. Front-load Day 1. Hit 8 touches across calls, texts, emails, and voicemails.

4. Spread out the rest. Use multiple platforms to stay visible.

5. Reframe your mindset. Sales is not chasing. It’s serving.

You’ve Been Given Every Opportunity to Win

Let’s call this what it is.

The lead has already done their part. They searched. They filled out the form. They asked for help.

Noomii has done its part. It built the platform. It delivered the match. It put a real person in front of you.

You’ve been given every advantage. Every opportunity. A warm lead. A high-intent contact. A system that works.

Now it's your move.

You can hesitate, overthink, or wait for a “better time.” Or you can act. Follow up. Serve. Win the client.

Every result you want is on the other side of that first touchpoint.

The only question is whether you’ll take it.