The Truth of Your Value!

Posted on February 12, 2022 by Brian Witkowski, One of Thousands of Entrepreneurship Coaches on Noomii.

Are you standing in the truth of your value?

One of my biggest goals for my coaching clients, particularly when it comes to money, is to help them realize how they can fearlessly stand in the truth of their value.

And so during sessions relating to this topic, I ask questions like: “What do your fees say about you and your service?”

“What would you love your fees to be if you didn’t have to worry about charging too much?”

So what does it mean to “Stand in the Truth of Your Value”?

For starters, it means being aware of how the value within each and every one of us and the results we’re capable of delivering is truly infinite. There will always more from within that we have to offer when we’re realizing our fullest potential. And so as I alluded to in this previous post and others, your ideal clients who genuinely want to work with you will almost always pay your ideal fee, especially if they can afford it. But since we’re usually dealing with people working on a finite budgets, we sometimes need to really remember who we are, all we’ve accomplished, and all that makes us unique to whomever we might be rendering our services and what we deserve as appropriate compensation.

Something else to think about when it comes to your value, which I first learned from Bob Proctor, is the “Law Of Compensation,” which states, "The amount of money or good you receive in life is going to be in direct ratio with these three things: The need for what you do. Your ability to do it. The difficulty there will be in replacing you.” Given the current shortage of “jobs” and surplus of “labor,” particularly in the arts, it might be easy to conclude that this law will prove absolute more often than not to the advantage of the buyer or employer. However, when you delve into what makes you unique and all you have to offer, there’s almost always something that can make you more difficult to replace.

We also need to realize the ROI or “Return On Investment” we are offering in exchange for the money or at least some appropriate equivalence. By hiring us, will they generate more money? Grow their brand? Improve the quality of their life in some way? These things could definitely make you more difficult to replace. Whatever the actual ROI, it’s almost always more than we think, so we can’t be afraid to communicate the ways in which all we have to offer leads to lasting and invaluable results for those we’re serving. If they are results they cannot afford to miss out on, then as stated in the Book of Luke, you’re “worthy of (your) hire.”

But what should you do if they can’t recognize how you’re worthy of your hire? Sometimes we might be quick to overlook the fact that we undersold what we’re offering. In other words, we might not have provided enough knowledge and service during the process to close the sale at the appropriate wage or investment amount. But if you are simply dealing with someone who can’t or doesn’t want to honor your worth, this is where maintaining healthy boundaries around money is critical. Healthy money boundaries are your way of honoring and respecting yourself and can be an invaluable form of self care. If you have no luck getting them to pay more, nor offer some other reasonable exchange of value, you need have a firm breaking point to where you are not afraid to ultimately, but maybe politely, say, “NO!” If you have a hard time saying “NO” to people, I highly recommend James Altucher’s book, The Power of No!

You can’t let “friends” talk you into agreeing to something that doesn’t honor your worth. Are they really friends then? Moreover, we should all stand up to the organizations that decide they want to get away with low wages by saying “It’s for the art,” “It’s for the children,” or “It’s for God.” No matter who they are, permit yourself to allow them honor your value in full and then YOU can decide by yourself if they are then worthy of an actual donation that’s actually tax-deductible!

Unless there is something else they are offering that is of a comparable value to you, reserve your right to just say “No!”

We live in an in infinite universe with infinite opportunities to earn the living we desire all around us; the right people willing to pay are there to be found among the 7+ billion on the earth. We just need to allow ourselves to be open to more of the possibilities waiting for us to notice them. If you want to spend the new year figuring out what you could be doing to create more of the opportunities you desire to do, send me a message!