Ace your Marketing with a 10x10 Matrix!
Posted on April 05, 2022 by Hugo Breton, One of Thousands of Executive Coaches on Noomii.
Marketing is the life blood of any business. But when you're just starting out, it can be difficult to know where to start.
In this article, I want to share with you the concept of a 10 by 10 Matrix and how to grow your marketing strategies. The 10×10 Matrix refers to ten different lead generation strategies that bring you roughly 10% of your leads.
This allows you to have multiple touchpoints that are reaching your target market and you don’t depend on any single one of them. This is where you want to get to eventually but not where you want to start. You don’t want to be doing multiple things with low effectiveness and then you suddenly realize they’re not bringing you the results you want. You start with two or three of them that you know are effective for your audience, and you get really good at them. You measure the results, you understand how much it costs to bring a new lead and once you have mastered that strategy, then you test the next one and you compare with your previous results. If it’s working, great! If it’s not, should you pivot or should you stop?
This is how you start expanding your marketing until you have 8, 10 different strategies going out to your target market. It doesn’t matter if you’re actively networking, launching direct marketing campaigns or doing online efforts, your prospects are learning about your product or service.
Consider the 10×10 Matrix to start growing your marketing in an effective manner!
