Attributes - what they are and why they matter
Posted on August 22, 2022 by Kelly Wypych, One of Thousands of Executive Coaches on Noomii.
Clearly articulating the distinctive, unique characteristics (that is, the attributes) of our offering helps people really “get” what we do.
Attributes are characteristics, especially unique or distinctive ones, about your product or service.
When I hear about someone who makes 3D portraits carved in wood, I immediately form a picture in my mind. But my picture is informed by my own experiences and things I’ve seen out in the world. You may be picturing something entirely different. When we describe our products, services and business offerings well, we help those around us really understand what we do by using the clearest, most accurate descriptions. Clearly articulating the distinctive, unique characteristics (that is, the attributes) of our offering helps people really “get” what we do. Potential customers see right away what sets our products and services apart from what others have to offer.
Noomii doesn’t let me include the photo examples that illuminate this via a recent Creatography workshop, but follow us on Substack to see more of this if you’re interested! vertric.substack.com
