Do we look for our WHY?
Posted on July 11, 2023 by Honey Thakur, One of Thousands of Executive Coaches on Noomii.
A clearly articulated WHY provides a sense of direction and purpose to our career journey. Read on to relate to it and identify yours.
I am referring to a best-seller book Written by a famous author and public speaker -Mr. Simon Sinek. The book is called START WITH WHY?
Here is my key takeaway from this book. ‘The Golden Circle’ -
It is a concept developed by Simon Sinek
In a social setting when we approach someone we exchange greetings and the next question is, What do you do? If we are interested we may also ask;
How do you do this?
This will either lead you to nod or wonder where the conversation leads to. Do you feel a connection to the person you spoke to? Will you remember what he/she does? Probably not!
So Simon states that people relate more effectively to why rather than the what. Let us examine this in more detail.
The Golder Circle is a framework for understanding and communicating why an organization or individual does what they do. The Golden Circle is made up of three concentric circles:
1. What? – relates to the results we produce
2. How? – indicates the structure and systems used to produce the results
3. Why? – the Belief or the driving force behind your actions.
He goes on to explain this with the help of an example of Southwest Airlines referring to the days it started operations. In short, King the founder set up the airlines as he and Kellehar believed strongly about the :
#Why? “We are the champion of the common man.”
#How? They achieved this with the help of flying short-haul flights between Dallas, Houston, and San Antonio. The motto was Keep it Cheap …fun…Simple!
#What? Their marketing message was loud and clear, “You are now free to move about the country.”
Were they effective? – Yes. Did they continue operations while other similar budget airlines shut the shop? – Yes.
Now when I apply this to myself – why do I do what I do currently as a Career Coach @Mynaukricoach
Our Why?
Sharing our wealth of knowledge and corporate experience to fuel personal and professional development.
How do we do it?
One-on-one coaching primarily and sometimes group coaching sessions
with the use of mentoring and coaching techniques
What is our offering?
1. We empower professionals to achieve their dreams and aspirations.
Be it a better job, better salary, more recognition or acclaim.
2. We create momentum that brings focus, energy, and productivity to the individuals’ efforts.
3. We facilitate the development of job skills, leadership abilities, and technology-driven skills.
So next time when you are…
Bored with mundane work or
Under the pressure of project deadlines or
Being pushed or feeling overwhelmed
Remember and recall your WHY.
Happy reading..
Honey Thakur
Career Coach and Mentor
