Why Every Coach Needs a Business Coach to Build a Thriving Practice

Posted on June 14, 2025 by Cathy Smith, One of Thousands of Business Coaches on Noomii.

Being a skilled coach does not automatically mean you know how to build a successful coaching business. Coaching and running a business are two entirely different skill sets. That is why even the best coaches need a business coach.

A business coach helps you shift from feeling stuck to creating real momentum. Whether you are a newly qualified coach or have years of experience, having someone to guide your growth, keep you focused, and help you build a business that supports your life is invaluable.

CLARITY OVER CHAOS
Many coaches know how to help others but struggle when it comes to marketing their services, setting their pricing, or defining their niche. A business coach helps you see the big picture, defining who you help, how you help them, and what specific outcomes you offer. With that clarity, your confidence grows, and your message starts connecting with the right clients.

IT IS NOT ABOUT DOING MORE
Most coaches come to business coaching because they are overwhelmed. They have tried posting on social media, downloaded all the free templates and still feel like they are getting nowhere. Many get caught in the trap of thinking one more qualification will fix everything. They spend days, weeks and even months buried in busywork, avoiding the real work of growing their business.

A business coach helps you stop doing more of what is not working and start focusing on what actually moves your business forward.

ACCOUNTABILITY THAT WORKS
As a coach, you know how powerful accountability is for your clients. But who holds you accountable? A business coach offers structured support, asks the right questions, and keeps you on track when you lose momentum. They help you follow through on your plans and adjust when needed and help prevent you from just keeping busy.

SHORTEN THE LEARNING CURVE
You could figure it out on your own and many coaches try. But doing it alone often means a slower path, more frustration, and missed opportunities. Working with a business coach who has real world experience means you get to skip a lot of the trial and error. You gain insights that save time, energy and money.

MINDSET MATTERS
Even the most experienced coaches hit roadblocks.
• Imposter syndrome
• Fear of visibility
• Second guessing your value

These are all common issues that coaches run into at some point or another.

A business coach helps you work through the mindset challenges that show up as your business grows. They help you step into the business owner role with confidence.

IT IS NOT ABOUT NEEDING HELP, IT IS ABOUT CHOOSING GROWTH
Working with a business coach is not a sign you cannot do it. It is a sign you are serious about doing it well. Coaching is a profession where we encourage others to invest in support, so why should we treat ourselves any differently.

Even the greats such as Tony Robbins, Brendon Burchard and Brooke Castillo have business coaches. They know the value of having guidance, perspective and accountability, even at the highest level.

Remember, you are not broken. You are worth investing in. You can achieve great things. Now is the time to take action.

If you are ready to treat your coaching business like a real business, then it is time to work with someone who can help you grow it. A business coach does not do the work for you. They walk alongside you, helping you make smart decisions, build sustainable systems and create the coaching business you have been dreaming of.

What are you waiting for? How long have you been spinning your wheels, hoping things will change on their own? Stop feeling embarrassed about your lack of progress. You are not alone, and you do not have to keep doing this by yourself.

If you are ready to build the coaching business you know you are capable of, reach out. I would love to partner with you to take you to the next steps.