Human-Centered Innovation: The Secret Behind This Brand’s Rapid Rise
Posted on July 02, 2025 by Naushad parpia, One of Thousands of Entrepreneurship Coaches on Noomii.
Naushad Parpia is the Founder and CEO of Plative and the Founder of Earthside Farms, a healthy snack company launched in 2022.
New York, July 3, 2025: This brand puts human needs at the center of every idea. Products are designed after learning how customers live, work, and think. Real stories and feedback guide decisions before building anything new. That approach creates tools that feel simple, useful, and truly needed. Growth has followed because people connect with products that make life easier. The team avoids trends and focuses only on long-term user value. Every solution is tested against one goal: does it help people? Honest thinking has led to rapid and sustained business growth. Behind it all is a clear focus on human-centered innovation.
Naushad Parpia, Founder and CEO of Earthside Farms, says, “When we build for people, growth becomes a natural outcome. The goal is to understand, serve, and empower the real users. Innovation should always solve problems, not just look good in ads. We meet real users, ask questions, and learn from their stories. That’s how we build tools that seamlessly integrate into daily life. The team always starts by asking, what does the user need? If it’s not useful or helpful, we don’t build it. Trends fade quickly, but genuine solutions foster long-term brand trust. Our job is to stay useful, simple, and deeply human-focused. That’s the power of human-centered design, and our biggest strength.”
About Naushad Parpia
Naushad Parpia is a global entrepreneur with a human-first approach. He builds remote-first companies that scale fast with smart digital systems. Every brand focuses on real needs, not trends or noise. The work blends purpose, freedom, and lean business operations worldwide. Teams are trusted to act, grow, and create lasting impact. Each project is designed to solve problems straightforwardly and clearly. Innovation stays useful, practical, and deeply focused on real value. Borders don’t matter, only strong ideas and thoughtful execution do. Success is built on empathy, clarity, and long-term customer trust. The missi on is simple, build with care, grow with purpose.
