Performance Coaching in Action: A Personal Journey Toward Excellence
Posted on July 16, 2025 by Artin Hovsepian, One of Thousands of Business Coaches on Noomii.
“From boardroom to ocean depths—how I used performance coaching to conquer fear, drive results, and coach others to peak performance.”
Performance Coaching in Action: A Personal Journey Toward Excellence
by Artin Hovsepian
#artinhov
www.ArtinHov.com
For over two decades, I worked with Miele Germany(Miele professional’s iran Agancy )—one of the world’s most prestigious appliance brands—where precision, performance, and discipline defined daily operations. Being part of a high-expectation, quality-driven environment gave me deep insight into what sustainable high performance really requires.
But the most transformative performance moment of my life didn’t happen in the workplace. It happened in the open sea.
As someone who struggled with a lifelong fear of the ocean, I decided to confront it head-on. Enrolling in PADI scuba diving courses wasn’t just about ticking off a bucket list—it was an intentional journey of self-coaching. I applied performance coaching principles to myself: setting micro-goals, visualizing success, managing fear, staying accountable, and reframing my mindset.
The result? I turned fear into focus, and hesitation into inner mastery. Today, I integrate this blend of corporate experience and personal transformation into my coaching. I don’t just teach performance—I’ve lived it.
The Science of Performance Coaching
Performance coaching is not about hype—it’s about results. Grounded in behavioral science, neuroscience, and positive psychology, this approach empowers individuals to optimize how they think, act, and deliver under pressure.
Key principles include:
1. Clarity of Purpose – Defining success in concrete, measurable terms.
2. Goal Architecture – Breaking large goals into manageable actions using SMART or OKR systems.
3. Cognitive Awareness – Recognizing internal blocks, limiting beliefs, and self-sabotaging patterns.
4. Accountability Systems – Creating structured follow-ups and tracking mechanisms.
5. Emotional Resilience – Using techniques like breathwork, visualization, and mindset shifts to stay calm and focused.
Unlike life coaching, which centers on purpose, or executive coaching, which targets leadership, performance coaching focuses on execution—bridging the gap between knowledge and action.
Final Thought
Performance coaching isn’t about becoming someone else—it’s about becoming more of who you are, at your best. I’ve applied these tools to my life—from corporate roles at Miele Germany to diving deep into the ocean—and now I help others do the same.
Ready to explore your full potential?
#artinhov
www.ArtinHov.com
