Naushad Parpia explains the psychology of pricing in consumer buying decisions
Posted on October 01, 2025 by Naushad parpia, One of Thousands of Entrepreneurship Coaches on Noomii.
Naushad Parpia is the Founder and Chairman of Plative and the Founder of Earthside Farms, a healthy snack company launched in 2022.
New York, October 2, 2025: Pricing psychology is a strategic science that shapes customer choices and drives business outcomes. Naushad Parpia explains that subtle pricing cues strongly affect perception and influence purchasing decisions. Businesses often use charm pricing, product anchoring, and tiered structures to guide buyer behavior. When customers see comparative price points, they naturally lean toward the seemingly smarter option. This approach builds confidence, encourages faster decisions, and improves overall sales performance significantly.
Today, pricing psychology is crucial for companies aiming to build deeper trust with consumers. It transforms simple transactions into value-driven experiences, aligning business goals with customer satisfaction consistently. Understanding how pricing affects decisions helps businesses stay competitive and enhance profitability strategically.
Naushad Parpia, Founder and CEO of Earthside Farm, says, “Pricing is not about lowering numbers, it is about shaping human perception carefully. When businesses present prices strategically, customers feel empowered and make decisions with confidence. I believe effective pricing should highlight value, not just emphasize affordability or cost savings. Psychology-driven pricing communicates trust, fairness, and product worth clearly to the target audience. Smart companies experiment, analyze behavior, and continuously refine their pricing to maximize engagement sustainably. This process allows brands to align profits with customer expectations and market trends. A thoughtful approach builds loyalty, drives conversions, and sustains long-term business growth successfully.”
About Naushad Parpia:
Naushad Parpia is an entrepreneur passionate about combining strategy, data, and human psychology. He specializes in designing business ecosystems that emphasize emotional intelligence and measurable performance impact. His work focuses on helping leaders create value-driven solutions for complex organizational challenges worldwide. Through mentorship and thought leadership, Naushad inspires companies to balance growth with customer experience. He is committed to empowering businesses with tools that build trust and sustainable market presence.
