It's Not What you Say, It's Your Delivery
Posted on July 11, 2013 by David Gazave, One of Thousands of Entrepreneurship Coaches on Noomii.
When you go looking for more customers, be sure your delivery systems are up to snuff.
Did you ever walk into your favorite restaurant, where you usually get great food and service and find it packed with large crowd? You notice the normally friendly staff is impatient with you. The server gets at least one or more of your party’s orders wrong when the food finally comes. Maybe some of your food is cold or your steak is overcooked.
Maybe you forgive them this time, or maybe you start to look for another favorite place to go.
Did the increase in sales help that business or hurt it?
What kind of strategies could the business owner have had in place to deal with an unusually large crowd? A cook and servers on call? Maybe a free appetizer coupon for those who had to wait too long or didn’t get their order correctly?
When you set out to drive more business in, be prepared for what you wished for. What if you are surprised by the response? Don’t miss the opportunity to capture all of the new business and profit, and get new customers that will continue to come back. Have a capacity surge plan in place, and most of all, keep smiling!
