The Three Keys to a Highly Success Coaching Business
Posted on August 23, 2013 by Michael Mapes, One of Thousands of Business Coaches on Noomii.
Learn the three secrets to owning a highly profitable coaching business. Make these changes and you'll start seeing more money and more clients.
Here’s the thing: there’s no secret sauce to having a wildly successful coaching business. Believe me I know! I’ve tried all the “red shiny objects” and what I am going to share with you in this blog is more valuable than all of them.
There are three simple things that you need in order to make money, serve a lot of clients, and help a lot of people. It’s crazy to me how many coaches, intuitives, and healers simply avoid dealing with these three core foundational issues, and instead choose to focus on things that won’t make one bit of difference when it comes to serving more people, making more money, or helping more people.
Disclaimer: reading this blog may result in you making thousands of dollars and being able to help WAY MORE PEOPLE.
I know that some of you might think: Wait, it can’t really be that simple!
And I’m here to tell you: yes it is! The reason why people sometimes don’t get results is because they don’t actually implement the following three steps.
Let’s get started.
1. You must know exactly who you want to serve.
This cannot be everyone. You must have a crystal clear target market, or group of people that you are uniquely qualified to serve.
The coaches excuse: But I can help everyone! Or, if I market to a specific group I’ll turn people away.
The truth: when you narrow your focus and target a specific group of people you end up helping a lot more people, making way more money, and getting in touch with your authentic life’s purpose. And in the process, yes, you help more people.
2. You must write marketing copy that magnetizes you to your ideal client.
Your marketing message must immediately make people want to learn more about you, and inspire them to take action with you, such as opting-in, making a purchase, or registering for an event.
The coaches excuse: I don’t like marketing… I do this to help people
The truth: when you have magnetic marketing copy…you help WAY MORE people. And you will make it easy for people to say “yes” to working with you.
3. You must be willing to ask people to do business with you at a price point that serves you, and inspires them to step up and get big results. Coaches will do almost anything to avoid asking clients to higher them, and it sabotages their success time after time.
The coaches excuse: I don’t do this for the money. The cheaper my services, the more people I’ll help.
The truth: Think about what message you’re sending with your pricing. If you’re doing coaching for $100/hour what does that say about your value?
Often times, the higher you set the price the BIGGER results people get, the MORE committed they are to their own transformation, and the the MORE willing they are to refer you to others!
People value what they pay for, and will happily pay premium prices to work with you if you show them why it’s valuable.
There you have it! The three things that have allowed me to build a highly profitable business, incredibly quickly.
Now get out there and make these changes, and get the results you know you are capable of.
