WHY YOU NEED A TARGET AUDIENCE FOR BUILDING YOUR PERSONAL BRAND
Why building your personal brand is so important
Everyone knows that personal branding is a key which opens a door to your dream job. But still, less than 15% of people have truly defined their personal brand. I think even less. It is because they did not cater the right audience.
Think of it as a brand like Coca-Cola, do you think it could have achieve success if promoted to an audience of health advocates? I don’t think so.
No matter what your field is, how hard you promote yourself. If you do not have the right target audience, you are not going to boost your career.
So, today in this blog post we will explore why you need a target audience for building your personal brand.
But before diving in, let me first clear you out that there are basically three types of people that fits in your personal branding target audience:
First person, will be the one that pays you it can be your boss, client or investor.
Second person on the list will be your influencer who will influence the decision of the first person that pays you. Influencer could be anyone; it can be your mentor, client, vendor or an industry speaker.
Third and final person on the list will be your supporter who believes on you. It can be anyone like your family members, friends, colleague, mentor, or your co-worker.
I think now you have good idea of your target audience that will help you in achieving your goals.
So, now let’s move on to the topic of the article which says “why you need a target audience for building your personal brand”.
1. To Achieve Your Career Goals
Yeah, you heard that right. If you want to achieve your career goals, you will definitely need target audience by your side because they are the people that will determine if and when you can take into the next level of your career.
You will be thinking how, let me explain with the help of the example:
If your career goal is to make it to the executive level with a company then the person who decide whether you move up or not will be your boss. So, that means your boss will be the person that need to know about you.
2. To Influence Other People
One of the major advantage of having target audience is that it influence the decision of other people and opens the door of your dream job.
In personal branding influencer can be anyone. It could be your mentor, business partner, client or your vendor. These people hold attention and influence the decisions that your number one target audience makes.
And that’s why you need to pay attention to your target attention when building your personal brand. Earn their respect, if you want to stand out from others.
3. To Support Your Brand Vision
In today’s employment complexity, it’s impossible to achieve brand vision without the proper support, encouragement and feedback. You will need a support team.
People who believe in you and support you in your effort to achieve your brand vision.
Supporters can include family members, friends, colleagues, co-workers, mentors and anybody that can offer support as you work your way to your vision.
Benefits of having an audience who support you, when building your personal brand:
having a support team who believe in you, boost up your confidence
It will provide reassurance when you get frustrated
They will help you in making brand better by telling you the truth