5 Reasons Why You Should Host Webinars
If you want to grow your coaching business, perhaps one of the best ways to do that is to host webinars or teleclasses.
Over the years, we’ve probably been involved in 100 webinars so I think we’ve learned a thing or two about them. The first couple were kind of rough but for the most part, they have been good for all the parties involved: the speaker, the host and the attendees. Here are the top 5 reasons you should start delivering webinars to build your coaching business.
1. Why talk to one person when you can talk to hundreds?!
To find an audience for your webinars, you can build that audience yourself or you can find partners who already have an audience. Think of it this way. You can pick up the phone and reach out to a prospective client, build a relationship with them and hope that they eventually hire you. Or, you can pick up the phone, reach out to someone who has a list of hundreds or thousands of prospective clients with the intent of giving a presentation to everyone on their list.
Both activities require the same amount of time and effort. The first can lead to one client. The second can lead to many clients. Which option is going to help you become a six-figure coach more quickly?
2. A webinar audience is a captive audience
Tweets are consumed in about the time it takes to take a sip of coffee. Blog posts are consumed while taking two or three sips of coffee. And by the time your done your coffee, you’ve moved onto something else.
Like you, prospective coaching clients are bombarded with information which causes them to give each individual piece of fodder, less and less time and attention. If you can get someone to listen to what you have to say for close to an hour, that’s gold. And that’s just what happens during a webinar presentation.
Sure, people can still multitask during a webinar but if you encourage individual participation, you can keep attendees on task and listening to your every word.
By the time dinner rolls around, what do you think they are going to remember most? A tweet, an email or the 45 minutes of high-value information they received during your webinar?
3. Webinars showcase your expertise and personality
You’ve probably read in other places that clients prefer to hire people they like and trust. A webinar is a great way to demonstrate your expertise and show some of your personality, which leads to people liking and trusting you.
To build rapport with your audience, here are a few quick tips:
Start with your “why” to connect yourself and others with your purpose
Speak about a topic that you are passionate about
Allow your personality to shine by telling stories and using your everyday language
Practice delivering your webinar so you get more confident
4. Webinar content can be repurposed
A great webinar is the gift that keeps giving, provided you record the call. After you’ve delivered the webinar, take the recording and publish it on your blog. Or better yet, cut it up into smaller segments and publish those on your blog as little nuggets of wisdom. You can also transcribe your webinar and turns various sections of it into individual blog posts.
5. A great webinar topic will lead to more opportunities to deliver it
We recently started delivering a webinar called The 7 Habits of 6-Figure Coaches. The webinar is full of great content, has a catchy, memorable title, and has led to several opportunities for delivering it. We haven’t hunted down the opportunities. They have come to us because attendees told other people about it.
The same can happen for you. If you are passionate about your topic, reach out to the right partners to expand your reach and ask the right questions, you can increase your presence in the coaching world and gain new clients.
You likely already have some great ideas for webinar topics, so what are you waiting for? Put those ideas into action and start putting together a webinar or teleclass. And then get ready to see your business reap the benefits!