Best Practices for Building an Ecommerce Store for Your Coaching Business
This is a guest post written by Harris Scott. Want to contribute? Check out the 2017 publishing calendar.
Building an ecommerce store for your coaching business is not an easy thing - as it isn’t all about creating a good website and inserting all the products into the respective product categories. In order to properly showcase and sell your coaching products and services, you’ll want to follow certain best practices.
To simplify things for you, here some effective tips on how you can develop and run an online ecommerce store with precision, based on notable website design trends and developments.
The web interface is the most important aspect of your web page because it is how your clients/visitors will interact with the page. You have to be careful on this aspect, as you want your user interface (UI) to be contemporary, easy to use and attractive at the same time. People like to visit websites that are graphically engaging, interactive and impressive. So, it is not a secret that ecommerce businesses often give priority to revamping their websites graphically.
It’s also critical that your website visitors and potential clients are able to access your website from various devices, as many of us now consume our information and purchase items with our smartphones and tablets. This is where responsive web design comes in. Previously, ecommerce users had to keep separate versions for the mobile users and desktop or laptop users. Now, there is no need to have a separate website, when your site is based on responsive web designing technique.
A responsive website changes resolutions and dimensions automatically to fit any size of the screen. Apart from the responsive website, a lot of businesses/entrepreneurs are opting for minimalist website design, as well. Minimal website design is become a trend these days, as many consumers like to visit user-friendly, clean and simple looking websites. They like visiting site which focuses on publishing good content; websites which load easily.
Heavy graphic elements make a website to act or perform slowly. As a result, visitors find such sites annoying. The rate of page visiting of such websites drops significantly with the advent of time. With the minimal designing approach, such problems can be overcome. Minimal design makes a website to appear professional and soothing for eyes. It also helps a website to become seamless regarding performance.
Building a SEO-friendly website is also important, as it helps a website to grow faster by gaining more recognition. This means you want SEO to be an integral part of your website design or redesign. It helps a web-based business to become more popular as well as successful with its internet marketing campaign.
Social media integration
The power of social media cannot be denied and that is why one needs to create a social media-friendly web store for ecommerce success. There are a lot of ways to make your website social media friendly.
You can add sharing buttons that link to Facebook , Twitter and Instagram to give your visitors the chance to share your posts and products/services from your website on their respective social media accounts. This does not only enhance sales, but at the same time, your business gets better exposure.
A lot of people limit their social media activities within Facebook and Twitter. This is a wrong thing to do, as you need to keep an eye on other growing social media websites to fetch better business reputation as well as recognition. Instagram is a growing social media site and many businesses are now using it to share photos of their products on this platform to reach a larger audience. It is a unique way of getting connected to each other and can garner some serious traction if you focusing on the sharing the right content and gathering more Instagram followers.
Multiple payment gateways
When providing products and services to clients around the world, it may be a good idea to have multiple payment gateways available. Naturally, buyers like to have the choice of using various payment methods so that they can purchase things with more convenience. There has been much debate about whether having multiple payment gateways are a good or bad idea. Some of the disadvantages include having to manage multiple vendors, contracts, and relationships, having multiple reports to analyze as well as numerous operational challenges. Whether you decide to use multiple or just one payment gateway, the most important thing is that they are secured.
Video and slideshows
As a coach, you may be looking to sell some unique products and services, such as e-books, assessments, coaching programs and webinars. Selling such products online can be tricky at times, as buyers may want more information about what they will be getting before making the decision to buy.
To lure customers and offer them a better understanding of what you offer, you can create videos and slideshows to showcase your coaching tools and programs in a more thorough way. People want to know more about products, so by providing them with visuals and video, they will have all the information they need to finalize the deal.
Online shopping is a little different than traditional shopping. Blatant product marketing would not work in this case, as people are conscious about what they are buying. This is the reason why an online store should offer transparency and user-friendliness through its interface. What’s more, these videos and slideshows can also be used for product marketing at the social media platforms.
About Harris Scott
Harris Scott is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. Learn more on Like4Like Instagram technique on his blog.
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