Habit #4: Six-Figure Coaches Choose a Niche and Refine It
This is the fourth entry in our mini-series on the 7 Habits of Six Figure Coaches that we are sharing because registration is still open for Deliberate Growth, our group coaching program. Tomorrow will be the last day and then we will close registration to concentrate on helping our members grow their businesses.
Here are the first three habits:
- Habit #1: Six-figure coaches treat their business as a business
- Habit #2: Coaches fearlessly and relentlessly share coaching
- Habit #3: Six-figure coaches have a coach
Here’s habit #4: six-figure coaches have a niche and refine it.
Why choose a niche
Years ago, I was at an ICF conference and I wanted to go for Mexican food when I stumbled across a restaurant with the following sign above the door:
Look at that. They serve Mexican.
Do you think I walked in the door? No chance.
Why not? Because they don’t exactly instill a whole lot of confidence in me that their Mexican food is any good.
What if, on the other hand, the sign said “Jose’s Taco Shop - Serving Authentic Mexican Food”? I would have been much more likely to walk in the door.
The lesson is that you don’t want to be like that restaurant owner. It’s very enticing to want to appeal to everyone - especially when you first start out - but by doing so, you appeal to nobody.
Would you rather A or B?
Let’s say you are looking for a coach. You are 24 years old, you have been working for the last two years in an engineering firm, and you want some help with your career. You are much more interested in working in a creative industry but you don’t know how to make that transition, especially with limited work experience. Would you rather work with:
With the name, image, and location being the same, I think most people would choose coach option B because of the specificity of the ideal client description.
Steps to choosing a niche
I don’t need to go on and on about why you need to choose a niche. I think most coaches “get it” and yet, they still struggle to come up with a niche and crafting a compelling message.
It's natural to struggle with it because it's not a binary thing. It’s not that you have it or you don’t. Even if you have chosen a niche, do you know what keeps your ideal clients up at night? If you were to write a book, do you know what title would have them clamouring to get a copy? Do you know what their emotional hot buttons are and how to press them?
The group coaching curriculum that Sifu Karl Romain teaches is all about answering those questions about your ideal clients in a structured and supportive environment.
The goal is to have prospective clients Google your name and find overwhelming assurance that you are the right coach for them.
So here are three steps to choosing your niche:
- Choose an audience that you would like to work with.
- Recognise that crafting powerful messages for your ideal takes time and many iterations (this is the key to being a six-figure coach).
- Join Deliberate Growth group coaching to learn a powerful process for communicating to your chosen niche.
Stephan Wiedner, CEO Noomii.com
P.S. When you Google your name, what comes up? Would you hire you?
P.P.S. Commit to improving your niche messaging and growing your business for 6-months and get 50% off the group coaching program.
P.P.P.S. Registration closes tomorrow, Wednesday January 24 at midnight so act now. Click the button above.
About Stephan Wiedner, Noomii CEO, Group Facilitator, Workshop Host
Stephan Wiedner co-founded Noomii.com over 10 years ago with the goal of spreading coaching to the masses. In that time he has helped Noomii generate thousands of leads, has interviewed and spoken to more than 1000 coaches, and gained tremendous insight into what it takes to build a thriving coaching business. As a business coach, Stephan creates kick-ass accountability systems for entrepreneurs and free thinkers who want to forge their own unique path in this world. He is happily married to his wife Eryn and together, they have two children. They enjoy hiking, camping, playing music, and being with friends and family.