How to Create a Group Coaching Program For Your Ideal Clients
Last week, coach Lisa Honold presented "How to Create a Group Coaching Program that Attracts YOUR Ideal Clients."
In this class, Lisa shared how coaches can easily create group coaching programs unique to them to showcase their expertise, increase business and attract their ideal clients.
Here are some of the key takeaways from the webinar:
The holidays are the perfect time to start
While the holidays are often viewed as the time to relax and wind down, it can be the perfect time for entrepreneurs and business owners to look ahead to the new year and get busy with new programs, packages and client offers.
- It's the holiday season - it's a busy, chaotic season and people need support
- End-of-year assessments are being put together, performance is being evaluated
- New Year's resolutions
- Self-improvement goals
It's a time of year when potential clients are in need of extra support and may be looking to the future, setting self-improvement goals and creating New Year's resolutions. January is a peak time for coaching, so set yourself up for success in advance!
Group coaching has added benefits for clients
We all know that there are a ton of benefits that come along with one-on-one coaching, but what are the added benefits of group coaching?
It gives them a taste for coaching and can be a gateway to one-on-one coaching
Cover topics they care about
Friendly and easy - may be easier for members to share with a group; less pressure on one person
Authentic self care
Accountability and likelihood of change
Benefits of group coaching for the coach
Group coaching can also have a ton of added benefits for the coach, as well. Besides having a community of clients to build on, some of the other benefits to coaches include:
Establishing an expert status can lead to more opportunities
Growth in client base
Predictable revenue stream
Profitability - you can charge more per hour in a group (example: one client for $200 per hour or six clients in a group for $100 each for the hour of group coaching)
Easy intro into one-on-one coaching relationship
Introvert advantage (easier to speak to a group, who are all keen to chime in; less pressure)
Sell other offers (workshops, retreats, webinars, ebooks)
Keep learning and growing and practicing
Follow these steps for success
There are a lot of parts that go into creating a group coaching program, so you want to start out with some fundamental steps that will lead to a successfully run group.
1. Know your client
2. Know yourself and your strengths, how has your background prepared you
3. Define the group’s purpose and intention
4. Create engaging topics
5. Create a format that works for the group
Market like you mean it!
Finally, when you are ready to market your group coaching program, you want to do so enthusiastically. Here are Lisa's tips:
Get excited and let your personality shine
Create teasers - FB live events, webinars, workshops and invite everyone! (then screen with an application)
Offer one-on-one coaching as part of the group membership
For more tips, listen to the full webinar by clicking here
About Lisa Honold
Lisa Honold helps family business owners and coaches create extraordinary lives, both professionally and personally. She trains coaches around the world in her programs: "Group Coaching for YOUR Clients" and "How to Facilitate Celebrate You™ Groups".
Lisa is founder of Celebrate You™, a global movement that empowers women to celebrate themselves. Her mission is to support women as they reinvent themselves through self-discovery, core level learning and connection with other women. She is a certified Martha Beck Life Coach and a business consultant/CPA.