Lana Sheppard's Articles
Business Plan? Is it actually important?
By Lana Sheppard · June 06, 2022
How many times have you heard "You don't really need a business plan"? Is a Business Plan actually important?
Who Are Your Imperfect Customers?
By Lana Sheppard · June 06, 2022
Your company can't be all things to all people. Learn how to save time and money by identifying to whom you **shouldn't** try to market your product.
