Keith White's Articles
Coaching Sales Professionals
By Keith White · December 10, 2021
This article is an Executive Summary of a scholarly study: the study examined coaching in the Automobile Sales environment.
Evidence Based Coaching
By Keith White · December 10, 2021
Every coach should use evidence based coaching practices. This article offers a down to earth explanation of the use of assessment tools.
Developing your elevator speech
By Keith White · December 10, 2021
Every sales professional, business owner, or start up should have an elevator speech. Find out why this is.
