Susan Giddings's Articles
The Worst Mistake An Entrepreneur Can Make
By Susan Giddings · August 12, 2021
Are you over-promising and under delivering?
The 5 Steps To Crafting A Compelling Marketing Message
By Susan Giddings · August 12, 2021
Your marketing message has to grab your target customers attention and convince them to buy
What Does Perfection Look Like For You?
By Susan Giddings · August 12, 2021
Our goals should be set higher than we think we can go with the hope of getting as close to perfection as possible
Why Your Marketing Message Needs A Clearly Defined Target Market
By Susan Giddings · August 12, 2021
If your marketing isn't working, it could be because you haven't defined your target market clearly
How Do You Feel About Change?
By Susan Giddings · August 12, 2021
Change can sound promising and even romantic, but the reality is - it's usually pretty scary
