Customer Relationship Management - Customer Loyalty Programme Strategy
Posted on March 26, 2023 by Dr AbdulRahman Al-Dayel, One of Thousands of Career Coaches on Noomii.
Customer Loyalty Programme Strategy for Abdul Grocery Store (AGS), The report finds that loyalty or reward programs are the strategies often use...
The report explores the potential of a customer loyalty programme for Abdul Grocery Store (AGS). The report finds that loyalty or reward programs are the strategies often used in the contemporary organizations to develop relationships with the customers. It finds that there are strong imperatives to develop and implement the loyalty program in Abdul Grocery Store (AGS). The loyalty programs are designed to enhance customer satisfaction and promote repeat purchasing by giving loyalty rewards to the repeat customers. Similarly, it finds that the loyalty programmes enhances the customer value where the customers feel associated with a particular organization for a long-term. Hence, the loyalty program enhances the customer value and customers show loyalty to the organization.
Similarly, it argues that AGS is able to collect personal information of the customers that can be used for providing customized benefits and values to pre-identified customers. It finds that the marketers are able to retain customers and form long-term relationship with them and also increase the customers’ lifetime value to the organization using the loyalty programmes. It comments that customer retention brings even more success to organizations and creates advantage for increase competitiveness in the marketplace. The customer retention is increased with effective loyalty programme.
