What is Creative Intelligence?
Posted on January 08, 2024 by Kia E. Gardner, One of Thousands of Executive Coaches on Noomii.
Creativity is the key to phenomenal success in the twenty-first century for all industries and in all organizations.
The world of business is constantly changing and evolving. To stay ahead of the competition, corporate leaders need to be able to think creatively and innovate. One way to do this is to develop creative intelligence.
Research has shown that companies that embrace creativity are more likely to be successful and that companies that invest in creativity are 33% more likely to innovate than those that don’t. Leaders who embrace and encourage creativity in the workplace have a higher degree of employee retention and increased employee engagement.
Nobel Laureate labor economist, Christopher Pissarides, a professor of economics at the London School of Economics, is cautioning younger generations against rushing into STEM careers since the rise of AI. He sees a trend toward demands for “empathetic” skills and a greater need for creativity in the workplace.
What is Creative Intelligence?
Creative intelligence is the ability to think in new and innovative ways, to generate creative ideas, and to solve problems creatively.
It is also the ability to see things from different perspectives and think outside the box. Creative intelligence is not just for artists and designers; it is an essential skill for anyone who wants to be successful in business.
Creativity is often thought of as a talent that only a select few possess. However, creative intelligence is actually a skill that can, and should, be learned and developed.
Why is Creative Intelligence Important for Corporate Leaders?
The McKinsey Global Institute found that companies that work more creatively are 60% more likely to outperform their competitors.
Creative intelligence is important for corporate leaders because it allows them to:
Develop new products and services that address customer needs in better ways
Solve problems more effectively while enhancing decision-making abilities
Adapt to change more quickly to stay ahead of competitors
Motivate and inspire their teams to collaborate more productively
Lead their companies to greater market share and higher revenues
How Can Leaders Encourage Creative Intelligence?
There are many ways that leaders can stimulate creative intelligence in their teams and their organizations. Leaders can foster an environment of creative intelligence by encouraging employees to:
Take more risks
Challenge assumptions
Brainstorm more frequently with others, particularly outside of their departments
Learn from new experiences
Play games and have fun inside the office
Develop outside creative projects
By utilizing the power of creative intelligence, leaders can supercharge positive results and outcomes in the most sustainable way possible.
