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The Power of Creative Intelligence in Corporate Leadership

Posted on January 08, 2024 by Kia E. Gardner, One of Thousands of Executive Coaches on Noomii.

Every single person has creative intelligence and every leader can benefit from harnessing that power across the entire organization.

In today’s fast-paced and ever-changing world, corporate leaders are constantly seeking new ways to stay ahead of the curve. One key to success is embracing creative intelligence, which is the ability to generate new ideas and solve problems in innovative ways.

While creativity is often associated with artistic fields, it is just as important in non-creative industries. In fact, according to McKinsey, companies with higher levels of creativity were 3.5 times more likely to outperform their peers in revenue growth. Adobe concluded that companies who foster creativity enjoy 1.5 times more market share.

Benefits of developing creative intelligence
Here are just a few:

Improved problem-solving: Creative problem-solvers can think outside the box and come up with new and innovative solutions to challenges. This can help businesses to identify and address problems faster and more effectively.

Enhanced innovation: Creativity is the foundation of innovation. When leaders support creative intelligence, they are more likely to encourage their teams to come up with new ideas and explore new possibilities. This can lead to the development of new products, services, and processes that can drive business growth by giving companies a distinct competitive advantage.

Increased employee engagement: Leaders who champion creative intelligence create a more stimulating and engaging work environment for their employees. This can lead to increased employee retention, satisfaction, motivation, and productivity.

How to Develop Creative Intelligence
There are many ways to develop creative intelligence. Here are a few tips:

Use unconventional solutions to solve problems: Techniques like brainstorming sessions, mapping tools, and outside creative projects will train your brain to be open to new ideas and innovative solutions.

Ask “What if?” continuously: This simple but very powerful question can unlock a galaxy of ideas.

Collaborate with diverse minds: Minds that think differently than yours tend to energize new ways of turning challenges into opportunities.

Practice mindfulness, gratitude, and generosity: At the root of creative intelligence is generosity of spirit. Cultivating a mental habit of gratitude stimulates creative impulses. Mindfulness can help to improve your creativity by reducing mental stress and increasing focus.

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