How Much Should Business Coaches Charge? (And What No One Tells You About Price)
Posted on October 10, 2025 by Don Markland, One of Thousands of Business Coaches on Noomii.
Business coaches can charge more with confidence. Learn real pricing strategies, avoid undercharging, and grow faster with Noomii.
<p dir="ltr"><a href="https://accountabilitynow.net/business-coaching-fees-understanding-what-youll-pay-for-professional-coaching/">Pricing</a> isn’t just a numbers game. For business coaches, it’s a mindset shift.</p> <p dir="ltr">Charge too little, and you stay stuck. Charge too much, and you stall before you start. The real win? Learning how to price based on value while still keeping your business moving forward.</p> <p dir="ltr">Whether you’re just starting out or scaling into high-ticket coaching, here’s what you need to know.</p> <h2 dir="ltr">What Business Coaches Charge Today</h2> <p dir="ltr">There’s no one-size-fits-all fee, but here’s a current snapshot of what the market supports:</p> <div dir="ltr" align="left"> <table style="height: 403px; width: 81.0444%;"><colgroup><col style="width: 20.8524%;" width="137"><col style="width: 21.0046%;" width="138"><col style="width: 42.1613%;" width="277"></colgroup> <tbody> <tr> <td> <p dir="ltr">Fee Type</p> </td> <td> <p dir="ltr">Common Range</p> </td> <td> <p dir="ltr">Best For</p> </td> </tr> <tr> <td> <p dir="ltr">Hourly</p> </td> <td> <p dir="ltr">$100 – $500/hr</p> </td> <td> <p dir="ltr">Single clarity sessions</p> </td> </tr> <tr> <td> <p dir="ltr">Monthly Retainer</p> </td> <td> <p dir="ltr">$2,000 – $10,000+</p> </td> <td> <p dir="ltr">Long-term 1:1 coaching</p> </td> </tr> <tr> <td> <p dir="ltr">Project-Based</p> </td> <td> <p dir="ltr">$3,000 – $25,000+</p> </td> <td> <p dir="ltr">Defined scope (strategy, team alignment)</p> </td> </tr> <tr> <td> <p dir="ltr">Outcome-Based</p> </td> <td> <p dir="ltr">ROI-driven pricing</p> </td> <td> <p dir="ltr">High-stakes, results-focused work</p> </td> </tr> </tbody> </table> </div> <p dir="ltr">If you’re delivering real outcomes — especially in leadership, performance, or team scalability — your pricing can (and should) reflect that.</p> <h2 dir="ltr">The Truth About Price: Control, Not Ego</h2> <p dir="ltr">Let’s drop the fluff: price is relative. It’s a strategic tool — not a reflection of your self-worth.</p> <p dir="ltr">You’ve probably heard people say, “Charge what you’re worth.” That’s fine in theory. But in practice, pricing is about momentum. Revenue. Growth. Options.</p> <p dir="ltr">When I started coaching, I charged $15–$30 an hour. That got me clients, experience, and cash flow. Today, my hourly is closer to $1,500. That growth didn’t come from ego — it came from results and reps.</p> <p dir="ltr">If you’re not where you want to be yet, that’s okay. The only thing that devalues your coaching is having $0 in your account and no one to coach. You’re in control. You can adjust, flex, or package differently — and still maintain your standards.</p> <p dir="ltr">That’s what we call rigid flexibility: strong boundaries with smart strategy.</p> <h2 dir="ltr">Four Steps to Confidently Set Your Fees</h2> <h3 dir="ltr">1. Clarify the Outcome</h3> <p dir="ltr">What change do you help create? Be clear about the transformation. People pay for results, not time.</p> <h3 dir="ltr">2. Define Your Ideal Client</h3> <p dir="ltr">Who is willing and able to invest? What are they solving for? Who do you actually want to coach?</p> <h3 dir="ltr">3. Pilot Higher Pricing</h3> <p dir="ltr">Test a few clients at a higher rate. Don’t guess — experiment. It’s easier to adjust than to backpedal later.</p> <h3 dir="ltr">4. Layer in Risk Reversal</h3> <p dir="ltr">Use payment plans, low risk offers, or guarantees. Reduce the perceived risk and make it easier for clients to say yes.</p> <h2 dir="ltr">What If Someone Says, “That’s Too Much”?</h2> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Ask: Which part feels off — the structure, the outcome, or the price itself?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Offer options — group coaching, smaller packages, or phased engagements.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Educate — show them what they’re really getting. Don’t just drop your price. Show the value.<br><br></p> </li> </ul> <p dir="ltr">Pricing objections aren’t always about money. Often, it’s a confidence gap — on their end or yours. Close it with clarity.</p> <h2 dir="ltr">Bottom Line for Business Coaches</h2> <p dir="ltr">If you’ve been telling yourself, “I can’t charge more,” that story’s run its course.</p> <p dir="ltr">You probably can and should. But it starts with clarity. Don’t just look at what others are charging. Look at what outcomes you deliver and who you serve best.</p> <p dir="ltr">Set your standard. Stay open when it makes strategic sense. Build momentum. Keep moving.</p> <p dir="ltr">You’re in control and you’re the one who gets to decide what your coaching practice is really worth.</p> <p dir="ltr"> </p>