Developing your brand
What's your value proposition?
It is important to finding a new job as well as keeping the one you have to develop a well-defined brand – Yourself. Just like marketing a product the goal with an individual is to ensure their value proposition is simple and clear and can be easily communicated. You need an elevator pitch too and no matter what we think we are always selling ourselves to others. Here are a couple of ideas to keep in mind when developing your brand:
Dream big – take some time to really think about who it is and what it is you want to become. Zeroing in on something you passionate about will make it exponentially easier to achieve.
Define a niche – This may sound contradictory to the first suggestion of dreaming big. However having a well defined niche makes it easier to differentiate yourself from the competition. My experience as a consultant has taught me that being a generalist can be career limiting. Find something that you can do better than anyone else and that is your niche.
Develop an Elevator Pitch – This is popular advice in the world of product marketing and equally important in self-promotion. You will be granted many opportunities in any given day to tell others about yourself, why not use it wisely and share a well crafted statement that showcases your talents and contributions.
Stay Focused – Stay true to your dreams and passions. This will resonate with anyone you speak with and come across as authentic. Don’t be afraid to say no to opportunities that are just distractions from your big dreams.
Have fun with this activity and put in the effort to developing your own brand. It will give you clarity of vision, a blueprint for your career, and ensure you stand out from the crowd.