The Critical First Step to Developing Programs, Products, & Client Offerings
Posted on July 08, 2014 by Michael Mapes, One of Thousands of Business Coaches on Noomii.
Develop programs that solve a problem your clients know they have. Serve more people, make more money.
There are a lot of steps involved in crafting programs, products, and services that sell rapidly, and deliver life-changing transformations. You have to think of a product name, craft a launch strategy, sign-up affiliates, create the content, decide on a method of delivery, and make a decision about how to price your program.
These things are all necessary components of having products that clients rave about, but there is one super-critical thing that you must know prior to taking any of these steps. Many intuitives, healers, and conscious entrepreneurs simply neglect this step because they are so excited to start creating their amazing programs, and it will sabotage your results every single time.
So what’s the critical step you must take when developing programs, products, and offerings that clients can’t wait to say yes to?
You must survey, converse, and talk to your current clients or prospective clients BEFORE you begin developing your program!
Why is this so important? If you neglect this step, you will develop programs based on what you think your clients need, instead of based on what your clients think they need!
This means:
• Your clients won’t buy your program because they won’t think it’s what they need
• Your marketing copy will not be magnetized to your ideal client audience
• You will miss critical steps that your clients need in order to get the promised transformation
• You’ll lose money, grow frustrated, and convince yourself that people just won’t buy and that marketing doesn’t work
• And then ultimate result of this is that people won’t get the help they need.
Develop programs that solve a problem your clients know they have. And don’t leave it to chance! When you’ve surveyed them and had conversations with them, you’ll know exactly what your clients are willing to pay great money for, and you’ll serve a lot more people with your programs, products, and offerings.
If you’re ready to grow your business right now, I’d like to offer you a Transformational Business Breakthrough Session to the first three people to follow this link. We’ll work together to help you make more money, serve more people, and craft a strategy that is authentic to you and gets you big results.
