4 Strategies to Meet Sales Goals for Your Coaching Business
This is a guest post written by Hannah Whittenly.
Meeting the sales goals you have set for your coaching business may be a stretch if you don’t know how to go about it. There are some tried and true methods that will help you to achieve your quotas.
Here are some of the strategies that you can employ to assist you in your efforts to meet your sales goals:
Develop a catch line
Tailor a tag line that will appeal to your coaching client base. This means that you need to capture a prospective client's interest in the first few seconds. Develop a sales presentation for each type of ideal client. You can do this by asking a few questions up front to determine the needs and level of interest of the other party. Once you have an idea of the direction to go, highlight those points that are applicable for your coaching services.
Use technology to assist
Take advantage of all that technology has to offer. This will help you to make more sales and to track prospective clients. One method of doing this is to use a handheld computer when you’re out and about. Employ a mobile strategy management services to help you with the process if you find yourself moving from place to place. This way, you’ll be more successful as you’ll have an accurate record of your visitations. You can use the computer to make any pertinent notes that will assist you with your sales efforts. It also has the added benefit of making you look more professional.
Schedule your follow-ups
As a coach you should already know how important it is to follow-up with the client in a timely manner. You don’t want them to feel as though you’ve forgotten about them. Depending on the day of the week for initial contact, follow-up within a day or two is best. You can automate your follow-up contact by using a software program. Another solution is the schedule it in your email package. No matter how you go about your follow-ups, make sure that they are personalized and relevant to your potential client.
Create a referral network
Some of your most productive sales are likely to come from referrals. The potential client already has a good idea about your coaching business. The only thing that you need to focus on is how to best serve this client. Advocate some of your more loyal clients to help you with your marketing needs. You may want to offer them a discount for every new customer that they bring to you. This will drive up their willingness to assist you in meeting your goals.
There are lots of strategies that you can employ to meet your sales quotas. Combine several of these ideas so that you can get the best return on your time.
About Hannah Whittenly
Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.
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