Noomii logo
  • For Organizations
  • For Individuals
  • For Coaches
    • Client Leads 55 new
    • Overview & Pricing
    • Coach Testimonials
    • FAQ for Coaches
    • Sign Up
    • Blog
  • Login
Noomii the Professional Coach Directory
  • Get a Recommendation
  • Find a Coach
    • Business Coaches
    • Career Coaches
    • Life Coaches
    • Health and Fitness Coaches
    • Relationship Coaches
    • All Coaches
  • About Coaching
    • Life Coaching
    • Business Coaching
    • Career Coaching
    • Relationship Coaching
  • About Us
    • Our Team
    • Our Mission
  • Help
    • How It Works
    • FAQs
    • Contact Us

Noomii's Coach Marketing Blog

Helping you build your coaching business

  1. Back to Posts

How to get Free Advertising on TV and Radio for Your Coaching Business

April 13, 2016 by Kimberly Giles
  • Tweet

This is a guest blog post written by Kim Giles. Want to contribute? Check out the 2016 publishing calendar.

In my last few posts, I shared my secrets for creating great blog content and provided tips on how to market your coaching business. But content marketing can only drive more clients to your business if your stuff gets seen or read. The more exposure and attention your content gets, the more clients you will sign.

Fortunately, every media outlet (TV show, radio program, blog, newspaper, magazine both in print and online) is constantly searching for great content to use on their program. So, if your content is good and you are easy enough to find, most would love to feature you and your tips on their show for free. And it is easier than you would think to get your content in front of them.

They’re already looking for you

TV and radio producers literally spend all day every day trying to find, plan and adequately feature great segments, interviews and information for their viewers or listeners. They are grateful when I contact them with a great idea, as it takes very little time and effort on their part. I just solved a problem for them and saved them hours of work. So, the first step you have to take to get your content featured on TV, radio or print is to simply ask.

Don’t wait, start asking

Years ago, I read the book "The Aladdin Factor” by Jack Canfield and Victor Mark Hansen. In it they teach an important universal principle, which is, “Those who ask the most, get the most.” I took this to heart and started asking people to give me opportunities instead of waiting for them to ask me. When I started writing I also started asking local media outlets if they would like to use my advice. Some of them said yes right away, others not. I had to ask the newspaper that currently publishes my weekly column many many times before they finally agreed to give me a chance. I now have a syndicated weekly column because I refused to let those first few rejections stop me. I also have a radio show and a couple TV shows that use my content on a regular basis.

Let me share with you my best tips for making the same kind of things happen for you.

1. Make a list of media outlets

Make a list of both local and national shows that would be a good fit for your content. Look for newspapers, online publications, radio shows, TV news (morning and midday shows have time for non-news segments, while the evening news is much harder to get on), morning and midday variety TV shows (mostly focused on stay-at-home moms), Podcast radio shows, university publications, association magazines and blogs would be great places to start.

2. Get contact information

Figure out who to contact for each outlet. Just call them and ask who you might talk to about submitting some content ideas. Producers are the right person for most radio and TV shows, editors for papers or online publications. Gather their contact information. You can call any media outlet and ask for an email address for the producer for each show (if you can get phone number even better).

3. Brainstorm topic ideas for each one

Make a list of topics you could write or speak on that might appeal to each show’s target audience. If it’s a mid-day show they are targeted at mostly stay-at-home moms, so make sure your content isn’t about succeeding at work. Articles or segments on work would fit better for an early morning show or during the afterwork commute.

When you submit content ideas always offer a couple ideas at once. That way they can choose which they like best - and it’s pretty likely they will go for one. I don’t send them more than two at a time though, as that would likely overwhelm them or take too long to read and they might not choose any. Two ideas is perfect.

4. Include talking points and questions

Make sure to send along talking points and questions with your content ideas. If the media is radio, TV or a podcast (audio medium) submit a short summary of the topic you want to address and why it would relate to their listeners. Send them some talking points (the 4-5 points, tips or suggestions you have on the topic) and send some questions they could ask you that would allow you to make those points. This makes interviewing you super easy, and again, saves the producer time, which they will appreciate. If your content is an article or blog post - send in two whole articles at a time. (Use the info in my previous articles to make sure your content rocks.)

5. Plan according to their needs

Plan the right amount of content. Most TV segments are short, typically 2 to 5 minutes long at the most (I’ve done many that were only 1 minute in length), so keep this in mind when planning your talking points. The time flies by. A radio segment could be 15 minutes to 50 - so you might need to prepare a lot more content. Magazine articles and blog posts are usually between 800-1,200 words, while newspaper articles are often much shorter at 300-600 words. It’s more difficult to write a short article than a long one, so you will have to work on saying things with as few words possible.

Get a copy of the recording

Save social proof. After each publication or segment, ask them for a recording to save and use on your website or YouTube channel. Save the links to every published article or post so you have social proof you were published.

Find out who owns the copyright to the content you provide to them. Most will let you reuse your content (publish it on your own blog etc.) if you give the original source credit. Mention right at the top that the content was first published on this media source and give a link.

Have any questions or tips about getting free advertising on TV or radio? Leave a question or comment below.

About Kim Giles

Kimberly Giles is the CEO and founder of The Claritypoint Coaching Academy. She is a successful and popular executive coach, master trainer, author and speaker. She is the author of the book "Choosing Clarity: The Path to Fearlessness" and is an expert in simple psychology and human behavior.

Check out these related articles:

  • How to Write Fantastic Content and Get More Coaching Clients
  • How Content Marketing Will Skyrocket Your Coaching Business
  • Best Practices For Promoting Your Coaching Business on Social Media
  • Basic Building Blocks of a Social Media Campaign
  • How to Better Connect With Coaching Clients Through Blogging

Comments (3)

Stephan Wiedner

Stephan Wiedner almost 7 years ago

Hey Kim, another great article. Thanks for sharing it with our community.

I have a couple quick questions. You mention in step #3 that you should send two topic ideas and to keep it brief. Then, in step #4, you suggest offering talking points. Is this in a secondary email after you've received a response? I'm assuming yes.

Also, can you provide a sample of your outreach emails to media? In the Subject of the email or the first paragraph, do you try to connect with that person based on research about them? Or do you just come straight out with your pitch? Just curious to learn what has worked for you.

Thanks again! Keep rockin'!

Kimberly Giles

Kimberly Giles almost 7 years ago

I actually send in talking points with the first email so they know exactly what I have in mind and how it would play on their show. These aren't long though. -

I make the subject line "A great segment idea for the show"
They will open that. They always need good content ideas. They are driven by ratings and if your idea would attract viewers or listeners - they will be interested.

It does help in the email if you explain who you are and your training and credentials so they know you really know your stuff. If they don't take you up on your ideas the first time - keep trying. I had to submit quite a few times before they first gave me a chance, but once they used me once and liked me, they have me back all the time. Hope that helps!

Adrian Cahill

Adrian Cahill almost 7 years ago

Thanks Kimberly. Really like this article. Particularly due to it's authenticity being from you.

Please log in to leave a comment

Blog Subscription Status

Sign up to Noomii to receive the latest coach marketing tips!

More Articles

  • 3 Secrets to Growing your 6 Figure Practice without Facebook Ads! (FREE Webinar: Tuesday - Nov 2, 2021))
  • Don't Forget! Noomii Sales Academy Starts on Thursday!
  • Last Chance! Free Webinar August 4, 2021!
  • Join us for a FREE webinar this Tuesday, March 2nd at 3:00pm EST

success!

Do you want Noomii to recommend other ideal coaches for you?

Yes, please!

About Us

  • About Us
  • Get a Recommendation
  • Corporate Coaching
  • Coach Blog
  • Career Blog

Learn About

  • Life Coaching
  • Career Coaching
  • Business Coaching
  • Relationship Coaching
  • Health and Wellness Coaching
  • Executive Coaching
  • Leadership Coaching
  • Team Coaching
  • Performance Coaching

Our Mission

Noomii is the web's largest directory of life coaches and business coaches. Our goal is to help you find the best possible coach for your specific needs. Want help finding your ideal coach? Request a referral or contact customer support

  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on Youtube

Copyright © 2008-2023 Noomii.com, PairCoach Enterprises Inc. All Rights Reserved.

  • Terms of Service
  • Privacy Policy
  • Contact Customer Support