Tips for a Great Coach Website: A Review of Choices-By-Design.com
About this website review
Prior to reviewing this website, I asked Diana a few questions and I want to make sure that I addresse them. Here's our communication.
- What is the best thing about your website? [Diana] It's easy to navigate. Content easy to understand.
- What part of your website do you think needs the most improvement? [Diana] There needs to be something that draws the prospective client in to take the next step.
- What specific questions do you have about building a coach website? [Diana] Should specific programs/systems be on the site along with prices?
My further comments:
- I agree that the navigation is easy and the content is easy to understand. I think it can be made more easy to understand if each page was given a better, more description title (as pointed out in the slideshow above).
- Adding a CTA to each page will help draw people in. I also recommended (above) that you have an area for parents and students. Perhaps an even better CTA to engage people would be to have some sort of an assessment that highlights the key areas of focus that you list on the homepage. Something like "The Student Success-o-Meter" or the "Student Resiliency Test".
- That's a good question. Having a program or system is a great marketing benefit. It differentiates you from other coaches and demonstrates that you are an expert for your ideal clients. Being able to say "I'm the creator of the Smart Student Super Success System" can only help you. Should you display the price? Not sure. I think it depends on the price and the intent of the program. If it's a low cost program to get people to engage with you, then yes, the price should be listed and they should be able to buy right from the site. But if it's in the hundreds or thousands of dollars, then you may not want to list the price.
If you have any other questions or comments, please leave them below.