Why You Should Take Blogging For Your Coaching Business Seriously
This is a guest post by Kayla Matthews.
Many businesses consider their blogs minor parts of their overall business operations and may not take the time to update them regularly or make an effort to come up with relevant topics. However, those pitfalls could be detrimental to your coaching business' progress toward its goals.
Here are some reasons why you should take your coaching blog seriously.
1. Your blog may be someone's first impression of your coaching brand
People who visit your blog make judgments about the worthiness of your coaching business, whether they realize it or not. If your blog includes spelling and grammar errors or outdated content, customers will probably think twice about doing business with you.
2. Blogging helps you build your credibility
One of the most valuable aspects of a blog is its ability to help you to build trust by sharing what you know. When you do this well, people will view you as an authority on the topics you write about.
People want assurance that you understand their goals and challenges and are able to help them with your coaching services. Your blog could be the vehicle that convinces them that working with you can make a difference in their lives.
3. A regularly updated blog attracts repeat visitors
One of the questions companies ponder most often when starting their blogs is how often they should contribute content. Data collected by HubSpot from more than 13,500 blogs found that, generally, more frequency is better than a sporadic posting schedule.
To put things in perspective, consider that when companies posted more than 16 blog posts per month, they got three-and-a-half times more traffic than those that posted four blog entries or less. That statistic supports the idea that if your blog has compelling content, people keep coming back to read it.
4. Your blog shows commitment
Starting strong with your blog means setting up the blogging platform, assigning topics or angles to content creators and coming up with an editorial schedule, among other things. Completing these tasks demonstrates to the world your dedication to your coaching business.
5. A blog lets you communicate with clients
Businesses often use blogs to tell their target audiences about sales, new products and seasonal services. You can also rely on your blog to give customers chances to provide feedback, whether on the content or your business overall.
For example, you could say something at the end of a blog post such as, “Did you find these relationship tips helpful? Comment below if you’d like us to cover a topic we haven’t addressed yet.”
People may go to the comments section to get clarification about things they need to know. If you write a blog about a community picnic hosted by your business, someone might ask if it's okay for them to stop by.
In cases like that, you can answer quickly and reduce the likelihood that people will decide not to come because they don’t have enough relevant information.
6. You can show societal awareness and increase brand loyalty
Marketers know that when companies give back to causes that help others, brand loyalty goes up. People are increasingly concerned with making their hard-earned money go further and that often means giving it to companies that have connections to charities.
Your blog is an excellent place to promote a philanthropic campaign. It's even better if you can tie in the effort with a seasonal event.
For example, June is LGBT Pride Month. Your company could celebrate it by giving 5% of the profits from a particular coaching product/service to a shelter for LGBT-identifying young people who became homeless after coming out. Or, bring attention to Earth Day by writing a post about the various things your company does to protect the planet.
Those kinds of efforts highlight the fact that your company cares about more than just making money. As a result, people will likely support your coaching business more enthusiastically than ever.
7. Make your social media feeds varied and interesting
Posting various kinds of material across social media can help your coaching business capture a visitor's attention. While some people prefer seeing infographics with statistics, others favor reading in-depth articles. Once your business gets into blogging, you'll be well equipped to give readers a variety of social media-ready content that caters to their individual preferences.
Take blogging seriously regardless of your businesses’ size
If your blog isn't popular yet, you may not take the information you put out there as seriously at first. However, it's important that you only put out quality, useful information. In this age of screenshots and archived content, the ramifications of a misguided blog post could cause long-lasting damage to your reputation. In other words, if your foray into business blogging is overly casual, the evidence of this carelessness could stick around for much longer than you'd like.
You may think that if your company is small, there's no need to put much effort into blogging. However, a blog can be advantageous to a business of any size. The tips above emphasize why if you start blogging, the activity deserves your diligence.
About Kayla Matthews
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