Sasha Sumling's Articles
Why Raising Your Prices Feels Terrifying — And Why You Have to Do It Anyway
By Sasha Sumling · June 29, 2026
Underpricing doesn't get you more clients. It gets you the wrong ones. Here's what charging less than you're worth actually costs you.
The Growth Ceiling Nobody Talks About: When Identity Holds You Back
By Sasha Sumling · June 25, 2026
You're established. You're capable. So why does calling yourself a CEO still feel like you're overstating it? The growth ceiling nobody names.
What 16 Years in Birth Rooms Taught Me About Building a Business That Lasts
By Sasha Sumling · June 23, 2026
I didn't start with a business plan. I started with the wrong shoes. What 16 years of showing up for 650+ families taught me about building a business
