Carlos López Hernández's Articles

The study aims to propose a prioritization model to enhance strategy implementation effectiveness in small and medium-sized enterprises (SMEs).

The research examines the innovation capacity of Wayuu crafts, crucial for addressing socio-economic challenges.

The chapter introduces the negotiagram, a tool for understanding negotiation dynamics.

The study developed a model focused on organizational integrity in small and medium-sized service enterprises (SMEs).

This research presents a validated serious game proposal aimed at tackling apathy and insecurity among accounting freshmen.

The article identifies socioeconomic levels in basic statistical areas of Mexico, using clustering methods and neural networks, with high accuracy.

The article advocates for cooperation among small and medium-sized tourism companies to enhance their adaptability and sustainability.

The article examines improving SME resilience using social network analysis and systemic modeling to develop and simulate a conceptual model.

Case study based on in-depth interviews with company leaders and document analysis

Case study for students to identify, evaluate, diagnose, interpret, suggest, and understand business process improvement.