Why are brands like Forbes, Muse are talking about Career Stories
These big brands have written a lot about career stories from last year. This article is a quick overview of the same.
Google gives about 1,45,00,00,000 results for the word ‘Career story’ in comparison to 79,50,00,000 results for ’Resume" in 2021.
With the pandemic,
-The attention span of people has dropped
-Recruitment had become virtual
-People are tired of Data. They need a story. A career-story
Career Story is an elevator pitch for your career, to win the attention of recruiters, clients. It captures your entire career journey in story format.
What is Forbes, Glassdoor, Muse, Chicago booths saying about career stories?
These big brands are forerunners in their field and have written a lot about career stories from last year.
They have suggested storytelling techniques, the importance of career stories while shifting your career, the significance of values from stories and pouring inspiration on your audience.
In February 2021, ghostwriter Amy Blaschka has talked about career stories in a Forbes article in this way, “Everyone has a unique story, but not everyone leverages its power. Properly, crafted, your career story helps to differentiate you from your competitors, highlight your value, and draw others to you.”
A career story is not about the recitation of your resume.
While telling it, you should connect the dots. This means you should go for answering questions like the attractive factor of the role, the unreal presence of the company you’ve applied for, the services you love, the alignment you’ve to their brand mission and more.
In this process, you also can feel the power of personal branding.
Know your strengths, add experiences, use examples and end your career story with a valuable character about yourself.
You can see your career story as a new-age leadership tool. 2022 will be unfolding new experiences for sure but how it gets mapped will be the game-changer.
You can build a resume any time but building your career stories is a continuous process, which only the 4% (like readers of Forbes) value.
As the late great Maya Angelou said, “People will forget what you said, but they’ll never forget how you made them feel.”
Map your every milestone into a digital experience, a unique story, who knows that’s what the world is waiting for?